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Jim Avery has written 3 work(s)
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Cover for 9781887229180 Cover for 9781887229050 Cover for 9780962141553 Cover for 9781887229005 Cover for 9781887229067 Cover for 9781887229418
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Product Description: This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system...read more

Paperback:

9781887229418 | 4th edition (Copy Workshop, July 25, 2010), cover price $39.95 | About this edition: This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.
9781887229067 | 3 edition (Copy Workshop, January 1, 2000), cover price $32.75 | About this edition: This book is intended for anyone who wants to know how to write a marketing plan.
9781887229005 | Copy Workshop, June 1, 1997, cover price $24.95 | About this edition: This book is intended for anyone who wants to know how to write a marketing plan.
9780962141553 | Copy Workshop, September 1, 1993, cover price $19.50 | About this edition: This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.

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