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Mass Media Research | Developing the Public Relations Campaign | Organizational Behavior | Media Selling | Positioning | The Art of the Pitch | Advertising | Global Marketing and Advertising | Advertising and Societies
This book is designed for student ad agencies and college campaign âteamsâ for the AAF/NSAC College World Series of Advertising.
The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.
About: This book is designed for student ad agencies and college campaign âteamsâ for the AAF/NSAC College World Series of Advertising.
About: This book is intended for anyone who wants to know how to write a marketing plan.
About: This book is intended for anyone who wants to know how to write a marketing plan.
About: This book is designed for student ad agencies and college campaign âteamsâ for the AAF/NSAC College World Series of Advertising.
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