9781285187815 | 7 pap/psc edition (South-Western Pub, February 13, 2014), cover price $252.95

9781133626176 | Pap/psc edition (South-Western Pub, February 9, 2012), cover price $74.95

9781285149615 | 2 pck pap/ edition (South-Western Pub, February 9, 2012), cover price $95.95 | About this edition: Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.

9781133616962 | 6 pck har/ edition (South-Western Pub, August 15, 2011), cover price $403.95

9781133150190 | 6 har/psc edition (South-Western Pub, July 14, 2011), cover price $376.95 | About this edition: O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning.

9781111826116 | Pap/psc/cr edition (South-Western Pub, March 21, 2011), cover price $69.95 | About this edition: Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

9780538473323 | 6 edition (South-Western Pub, February 16, 2011), cover price $356.95 | also contains Advertising and Integrated Brand Promotion

9780324568622 | 5th edition (South-Western Pub, April 18, 2008), cover price $302.95 | About this edition: Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

9789990849059 | 3 edition (South-Western Pub, April 1, 2002), cover price $0.02 | also contains Advertising and Integrated Brand Promotion

9780538473323 | 6 edition (South-Western Pub, February 16, 2011), cover price $356.95 | also contains Advertising and Integrated Brand Promotion

9780324113808 | South-Western Pub, April 1, 2002, cover price $264.95

9789990849059 | 3 edition (South-Western Pub, April 1, 2002), cover price $0.02 | also contains Advertising and Integrated Brand Promotion

9781428843912 | Academic Internet Pub Inc, November 30, 2009, cover price $30.95

9780324321043 | South-Western Pub, July 30, 2010, cover price $125.95

9780324289565 | 4th edition (South-Western Pub, January 27, 2005), cover price $294.95 | About this edition: ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student.

9789990130157 | 4th edition (Thomson Learning, January 27, 2005), cover price $0.02

9780324062533 | South-Western Pub, March 1, 2002, cover price $154.95 | About this edition: Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications.

9780324125689 | Intl Thomson Education Group, March 1, 2001, cover price $128.95 | About this edition: Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications.

9789687529592 | South-Western Pub, September 1, 1999, cover price $117.95 | About this edition: Creating good advertising is an enormous challenge and is the result of hard work and careful planning.

9780324099096 | South-Western Pub, January 1, 1998, cover price $93.95

9780538839136 | 2 sub edition (South-Western Pub, January 1, 1995), cover price $69.95 | About this edition: Presents principles of marketing in a global environment.

9781559383639 | Jai Pr, July 1, 1994, cover price $82.50 | About this edition: This fourth volume in the series covers such topics as using strategic groups to understand your industry and competition, vertical relationships among health care organizations, and the electronic group discussion - a new tool in higher education marketing.