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Thomas C. O''Guinn has written 7 work(s)
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Paperback:
9781133626176 | Pap/psc edition (South-Western Pub, February 9, 2012), cover price $74.95
Hardcover:
9780538473323 | 6 edition (South-Western Pub, February 16, 2011), cover price $356.95 | also contains Advertising and Integrated Brand Promotion
9780324568622 | 5th edition (South-Western Pub, April 18, 2008), cover price $302.95 | About this edition: Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
9789990849059 | 3 edition (South-Western Pub, April 1, 2002), cover price $0.02 | also contains Advertising and Integrated Brand Promotion
Hardcover:
9780538473323 | 6 edition (South-Western Pub, February 16, 2011), cover price $356.95 | also contains Advertising and Integrated Brand Promotion
9780324113808 | South-Western Pub, April 1, 2002, cover price $264.95
9789990849059 | 3 edition (South-Western Pub, April 1, 2002), cover price $0.02 | also contains Advertising and Integrated Brand Promotion
Paperback:
9789706866073 | 4 tra edition (Cengage Learning Latin America, August 18, 2006), cover price $81.95 | About this edition: La premisa de este titulo es mantenerse actualizado segun la evolucion de la pubicidad la cual exige, entre otras cosas, que se utilicen nuevos medios y los medios tradicionales sean usados de diferente manera.
Hardcover:
9780324289565 | 4th edition (South-Western Pub, January 27, 2005), cover price $294.95 | About this edition: ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student.
9789990130157 | 4th edition (Thomson Learning, January 27, 2005), cover price $0.02
Hardcover:
9780324006612 | South-Western Pub, July 1, 1999, cover price $219.95 | also contains Private Pilot Test Prep 2015 / Airman Knowledge Testing Supplement for Sport Pilot, Recreational Pilot, and Private Pilot 2013: Study & Prepare | About this edition: Learn how advertisers and their clients prepare advertising and communications campaigns, and how they use Internet, new media, and Integrated Marketing Communications to deliver their advertising message in this lively, to-the-point advertising book filled with hundreds of current ads, Web links, and examples.
9780324114652 | 2 pck edition (South-Western Pub, July 1, 1999), cover price $234.95
9780538869089 | South-Western Pub, June 1, 1997, cover price $215.95 | also contains La vida complicada de Lea Olivier / The Complicated Life of Lea Olivier | About this edition: The sophisticated book utilizes a lively to-the-point writing style.
Hardcover:
9780324099096 | South-Western Pub, January 1, 1998, cover price $93.95
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