Amazon.com description: Product Description: Susan K. Jones is a tenured, full Professor of Marketing at Ferris State University, and owner of Susan K. Jones and Associates (direct marketing and advertising). Clients of Susan K. Jones & Associates have included International Resources, The Hamilton Collection, Enesco Corporation, GoCollect.com and Collectors' Information Bureau -- all in the collectibles field -- as well as At-Home Professions, MarketNet Services and Consumer Target Marketing/Retail Target Marketing Systems in the business-to-business realm. She has conducted keynote, day-long and two-day marketing training programs through her own firm for eBay, Yamaha Musical Instruments, Sprint/Draft Worldwide, University of Louisville, Direct Marketing Association of Detroit, Consumers Energy, Advanstar Communications, and other organizations. She is a frequent speaker at direct and interactive marketing conferences and meetings. For The Callahan Group, she has served as faculty in day long and two-day "train the consultants" programs. At Ferris State, Ms. Jones teaches direct marketing, business-to-business advertising, advertising copy, advertising management, e-commerce marketing, and other marketing, advertising and public relations courses. She developed and leads Ferris State's e-commerce marketing concentration. She also teaches the first undergraduate direct marketing and business-to-business classes ever offered via Internet, as well as two e-commerce marketing classes via Internet. She was named Marketer of the Year for 1991 by the West Michigan Chapter of the American Marketing Association, and in 1993 she was honored for innovative teaching by the Direct Marketing Educational Foundation. In 1996, she was named Volunteer of the Year by the Chicago Association of Direct Marketing. In October 1997, she received the Robert Clarke Award of the Direct Marketing Educational Foundation as Direct Marketing Educator of the Year.