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Creative Strategy in Direct Marketing
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Bibliographic Detail
Publisher Ntc Business Books
Publication date December 1, 1997
Pages 502
Binding Hardcover
Edition 2 sub
Book category Adult Non-Fiction
ISBN-13 9780844231723
ISBN-10 084423172X
Dimensions 1.50 by 7.75 by 9.75 in.
Weight 1.70 lbs.
Availability§ Out of Print
Original list price $39.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This book contains all the insights and hand s-on tools necessary to create and execute packages that att ract the right customers, turn leads into buyers and convert one-time sales into long term customers. '

Editions
Hardcover
Book cover for 9780844231723 Book cover for 9780844231792
 
The price comparison is for this edition
2 sub edition from Ntc Business Books (December 1, 1997)
9780844231723 | details & prices | 502 pages | 7.75 × 9.75 × 1.50 in. | 1.70 lbs | List price $39.95
About: This book contains all the insights and hand s-on tools necessary to create and execute packages that att ract the right customers, turn leads into buyers and convert one-time sales into long term customers.
from Natl Textbook Co Trade (March 1, 1991)
9780844231792 | details & prices | 7.50 × 10.00 × 1.00 in. | 2.20 lbs | List price $39.95
About: Details are given of the insights and tools necessary to create successful marketing strategies that can be adapted for all media.

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