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Creative Strategy in Direct & Interactive Marketing
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Paperback
4th edition from Racom Communications (August 1, 2011)
9781933199313 | details & prices | 421 pages | 7.25 × 9.25 × 1.00 in. | 1.92 lbs | List price $49.95
About: This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective.
About: This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective.
3 edition from Racom Communications (December 5, 2005)
9781933199023 | details & prices | 409 pages | 7.25 × 9.00 × 1.00 in. | 1.85 lbs | List price $49.95
About: The right creative strategy can mean the difference between success and failure in any direct or interactive marketing programme.
About: The right creative strategy can mean the difference between success and failure in any direct or interactive marketing programme.