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Tables of Contents for Marketing Convergence
Chapter/Section Title
Page #
Page Count
Foreword
7
11
Claire Brand
Scott Robinette
Preface
11
4
Acknowledgments
15
4
I THE STRATEGIES
Does the Internet Change Everything?
19
8
Who Survived the Dot.com Bomb---and Why
27
12
Successful Convergence = Integration
39
10
New Savings---and New Costs
49
10
Speed-of-Light Testing
59
8
The Human Touch
67
10
Exposing Sacred Cows: ``Community'' and ``Stickiness``
77
8
Mars and Venus Come to Terms
85
8
The Challenges Ahead: Four Areas of Focus
93
14
II THE LEADERS
Action Performance: Synergy with Partners
107
12
American Blind and Wallpaper Factory: Making Shopping Fun
119
10
Carnival Cruise Lines: Online Sales Are Not Always the Goal
129
6
CDW/CDWG: The Personal Touch
135
10
Chicago Symphony Orchestra: Sophisticated Software
145
8
J. C. Whitney: Unlimited Depth of Assortment
153
10
(Mindpepper) Bargainandhaggle.com: Building Relationships Online
163
10
Omaha Steaks: An Online Profit Center
173
10
Peapod: Leveraging Logistics
183
8
Quixtar: Ditto Delivery
191
10
Spiegel: Small Staff/Big Results
201
10
Steelcase: The Power of Ensync
211
8
Yamaha Band & Orchestra Division: Online/Offline Integration
219
8
Executives Interviewed for Marketing Convergence
227
2
Index
229