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Creative Strategy in Direct & Interactive Marketing
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Bibliographic Detail
Publisher
Racom Communications
Publication date
December 5, 2005
Pages
409
Binding
Paperback
Edition
3
Book category
Adult Non-Fiction
ISBN-13
9781933199023
ISBN-10
1933199024
Dimensions
1 by 7.25 by 9 in.
Weight
1.85 lbs.
Original list price
$49.95
Summaries and Reviews
Summary
The right creative strategy can mean the difference between success and failure in any direct or interactive marketing programme. This book addresses the issues of interactive marketing media, marketing integration, and convergence of media. It is of interest to those engaged in the creation of direct and interactive marketing.
Amazon.com description: Product Description:
The right creative strategy can mean the difference between success and failure in a direct or interactive marketing program. And the all-new third edition of Creative Strategy in Direct and Interactive Marketing by Susan K. Jones (Racomâwww.Racombooks.comâin conjunction with the Direct Marketing Association $49.95) has been totally revised to address the new issues of interactive marketing media, marketing integration and convergence of all media. The opening section gives an overview of the new world of direct marketing and interactive creative strategy, including: ? The art and science of marketing creativity and the strategic challenges of direct marketing and interactivity.
Editions
Paperback
4th edition from Racom Communications (August 1, 2011)
9781933199313 | details & prices | 421 pages | 7.25 × 9.25 × 1.00 in. | 1.92 lbs | List price $49.95
About: This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective.
About: This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective.
The price comparison is for this edition
3 edition from Racom Communications (December 5, 2005)
9781933199023 | details & prices | 409 pages | 7.25 × 9.00 × 1.00 in. | 1.85 lbs | List price $49.95
About: The right creative strategy can mean the difference between success and failure in any direct or interactive marketing programme.
About: The right creative strategy can mean the difference between success and failure in any direct or interactive marketing programme.
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