Product Description: Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing...read more

Product Description: A comprehensive discussion of all of the elements of successful business-to-business marketing, from creative to management to strategy development.

Product Description: Susan K. Jones is a tenured, full Professor of Marketing at Ferris State University, and owner of Susan K. Jones and Associates (direct marketing and advertising). Clients of Susan K. Jones & Associates have included International Resources, The Hamilton Collection, Enesco Corporation, GoCollect...read more (view table of contents, read Amazon.com's description)

Product Description: This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective. And, in this time of multiplying media forms, the author shows how to develop creative plans, strategies, and ideas that integrate different media forms and platforms that create more effective and more profitable marketing communications programs...read more

Details are given of the insights and tools necessary to create successful marketing strategies that can be adapted for all media. The new edition covers all media, including space ads, catalogues, back end marketing, telemarketing, broadcast, TV shopping and interactive outlets. (view table of contents)

1987, hardcover edition, University of Chicago Press, Chicago, IL, 391 pages. "First full-length feminist study written by a man ... examines the ways in which writers of both genders have abetted and defied the ideological ramifications of traditional fictional order."

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Product Description: Book by Januz, Lauren Robert, Jones, Susan K.