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Paul R. Gamble has written 7 work(s)
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Cover for 9780749449803 Cover for 9780749446918 Cover for 9780749443856 Cover for 9780749438319 Cover for 9780749436490 Cover for 9780749430870 Cover for 9780091462710
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Product Description: How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions by drawing on international research and analysis from leading consultants, academics and practictioners, and from the authors' insight into the revolutionary marketing practices of IBM...read more

Paperback:

9780749449803 | Reprint edition (Kogan Page Ltd, July 1, 2007), cover price $29.95 | About this edition: How is the marketing process managed in companies across the world?

cover image for 9780749446918
Product Description: Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing. Based on worldwide research supported by IBM, Up Close & Personal? provides practical insights into effective customer relationship marketing...read more

Paperback:

9780749446918 | 3 edition (Kogan Page Ltd, July 1, 2006), cover price $49.95 | About this edition: Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing.

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Product Description: * Based on the experience of IBM and its leading business partners in transforming themselves and their clients

Hardcover:

9780749443856 | Kogan Page Ltd, October 15, 2005, cover price $45.00 | About this edition: * Based on the experience of IBM and its leading business partners in transforming themselves and their clients

cover image for 9780749438319
Product Description: * Includes a new free CD-ROM * Published in association with IBM and Ogilvy Effective customer relationship marketing (CRM) is one of the most important challenges faced by the management team of a modern enterprise. In a highly competitive and demanding environment, more and more companies are seeking to establish the strategies, culture, processes and technologies that will make it just that little bit harder for customers to make a switching or even a multi-sourcing decision...read more

Hardcover:

9780749438319 | 2 har/cdr edition (Kogan Page Ltd, February 1, 2003), cover price $39.95 | About this edition: * Includes a new free CD-ROM * Published in association with IBM and Ogilvy Effective customer relationship marketing (CRM) is one of the most important challenges faced by the management team of a modern enterprise.

cover image for 9780749436490
Product Description: All organizations are awash with knowledge, but much of this knowledge cannot be accessed or used. Indeed, in many cases it is not even visible because other members of the organization, or the organization's customers, are not aware of its existence. (view table of contents, read Amazon.com's description)

Paperback:

9780749436490 | Kogan Page Ltd, January 1, 2002, cover price $29.95 | About this edition: All organizations are awash with knowledge, but much of this knowledge cannot be accessed or used.

cover image for 9780749430870
Product Description: Establishing long-term relationships with customers is increasingly seen as being critical to business success -- this book goes one step further and shows how to implement it and reap the benefits, and it can reap enormous benefits, as some of the world's leading companies have shown...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780749430870 | Kogan Page Ltd, April 1, 2000, cover price $39.95 | About this edition: Establishing long-term relationships with customers is increasingly seen as being critical to business success -- this book goes one step further and shows how to implement it and reap the benefits, and it can reap enormous benefits, as some of the world's leading companies have shown.

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