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Bryan Foss has written 7 work(s)
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cover image for 9780749450694
Product Description: Using specific, tailored examples and case studies from global financial services companies, Key Account Management in Financial Services provides marketing professionals in the financial services sector with expert advice on marketing and selling their financial products to large clients...read more

Hardcover:

9780749441876 | Hardcover with CD edition (Kogan Page Ltd, March 30, 2005), cover price $135.00 | About this edition: * Market-specific to financial services * CD Rom providing KAM analysis software, and access to further support.

Paperback:

9780749450694 | Pap/cdr edition (Kogan Page Ltd, January 1, 2008), cover price $60.00 | About this edition: Using specific, tailored examples and case studies from global financial services companies, Key Account Management in Financial Services provides marketing professionals in the financial services sector with expert advice on marketing and selling their financial products to large clients.

cover image for 9780749446918
Product Description: Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing. Based on worldwide research supported by IBM, Up Close & Personal? provides practical insights into effective customer relationship marketing...read more

Paperback:

9780749446918 | 3 edition (Kogan Page Ltd, July 1, 2006), cover price $49.95 | About this edition: Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing.

cover image for 9780749442927
Product Description: ""Consumer Insight"" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy...read more
By Alison Bond (editor), Bryan Foss (editor) and Merlin Stone (editor)

Hardcover:

9780072456912, titled "Financial Accounting: Information for Decisions" | 2nd edition (McGraw-Hill, February 1, 2002), cover price $55.01 | also contains Financial Accounting: Information for Decisions | About this edition: Higher level book that discusses financial accounting.

Paperback:

9780749442927 | Kogan Page Ltd, December 1, 2004, cover price $39.99 | About this edition: ""Consumer Insight"" provides market researchers with knowledge of database marketing and CRM techniques.

cover image for 9780749438319
Product Description: * Includes a new free CD-ROM * Published in association with IBM and Ogilvy Effective customer relationship marketing (CRM) is one of the most important challenges faced by the management team of a modern enterprise. In a highly competitive and demanding environment, more and more companies are seeking to establish the strategies, culture, processes and technologies that will make it just that little bit harder for customers to make a switching or even a multi-sourcing decision...read more

Hardcover:

9780749438319 | 2 har/cdr edition (Kogan Page Ltd, February 1, 2003), cover price $39.95 | About this edition: * Includes a new free CD-ROM * Published in association with IBM and Ogilvy Effective customer relationship marketing (CRM) is one of the most important challenges faced by the management team of a modern enterprise.

cover image for 9780749438951
Product Description: Given the big budgets that are attached to customer management (CM) initiatives, it's not surprising that companies are keen to see a good level of return on investment. But many companies, especially large ones, are finding that they are not adding value through their CM programs...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780749438951 | Kogan Page Ltd, January 1, 2003, cover price $65.00 | About this edition: Given the big budgets that are attached to customer management (CM) initiatives, it's not surprising that companies are keen to see a good level of return on investment.

cover image for 9780749436964
Product Description: * Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today (view table of contents, read Amazon.com's description)

Paperback:

9780749436964 | Kogan Page Ltd, July 1, 2002, cover price $95.00 | About this edition: * Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today

cover image for 9780749435790
Product Description: This is essential reading for marketing, customer care and IT directors and for students. (view table of contents, read Amazon.com's description)

Hardcover:

9780749435790 | Kogan Page Ltd, September 1, 2001, cover price $55.00 | About this edition: This is essential reading for marketing, customer care and IT directors and for students.

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