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Cover for 9780749446918 Cover for 9780749438319 Cover for 9780749438951 Cover for 9780749427009 Cover for 9780749417550
cover image for 9780749446918
Product Description: Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing. Based on worldwide research supported by IBM, Up Close & Personal? provides practical insights into effective customer relationship marketing...read more

Paperback:

9780749446918 | 3 edition (Kogan Page Ltd, July 1, 2006), cover price $49.95 | About this edition: Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing.

cover image for 9780749438319
Product Description: * Includes a new free CD-ROM * Published in association with IBM and Ogilvy Effective customer relationship marketing (CRM) is one of the most important challenges faced by the management team of a modern enterprise. In a highly competitive and demanding environment, more and more companies are seeking to establish the strategies, culture, processes and technologies that will make it just that little bit harder for customers to make a switching or even a multi-sourcing decision...read more

Hardcover:

9780749438319 | 2 har/cdr edition (Kogan Page Ltd, February 1, 2003), cover price $39.95 | About this edition: * Includes a new free CD-ROM * Published in association with IBM and Ogilvy Effective customer relationship marketing (CRM) is one of the most important challenges faced by the management team of a modern enterprise.

cover image for 9780749438951
Product Description: Given the big budgets that are attached to customer management (CM) initiatives, it's not surprising that companies are keen to see a good level of return on investment. But many companies, especially large ones, are finding that they are not adding value through their CM programs...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780749438951 | Kogan Page Ltd, January 1, 2003, cover price $65.00 | About this edition: Given the big budgets that are attached to customer management (CM) initiatives, it's not surprising that companies are keen to see a good level of return on investment.

cover image for 9780749427009
Product Description: As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an important key: only by forming a lasting relationship with each individual can they target their customers effectively. (view table of contents, read Amazon.com's description)

Paperback:

9780749427009 | 2 edition (Kogan Page Ltd, July 1, 2000), cover price $29.00 | About this edition: As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an important key: only by forming a lasting relationship with each individual can they target their customers effectively.

cover image for 9780749417550
Product Description: Packed with practical advice and detailed with case examples and handy tips, this book shows how the theory of farming a rewarding relationship between supplier and customer can be put into practice. It describes how to both win and retain customers.

Paperback:

9780749417550 | Kogan Page Ltd, September 1, 1998, cover price $27.95 | About this edition: Packed with practical advice and detailed with case examples and handy tips, this book shows how the theory of farming a rewarding relationship between supplier and customer can be put into practice.

displaying 1 to 5 | at end