search for books and compare prices
Neil Woodcock has written 5 work(s)
Search for other authors with the same name
displaying 1 to 5 | at end
show results in order: alphabetically | oldest to newest | newest to oldest
Cover for 9780749446918 Cover for 9780749438319 Cover for 9780749438951 Cover for 9780749427009 Cover for 9780749417550
Up Close & Personal?: Customer Relationship Marketing @ Work
cover image for 9780749446918
Product Description: Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing. Based on worldwide research supported by IBM, Up Close & Personal? provides practical insights into effective customer relationship marketing...read more
By Bryan Foss, Paul R. Gamble (editor), Merlin Stone and Neil Woodcock
See complete details on each edition (1 edition listed)

Paperback:

9780749446918 | 3 edition (Kogan Page Ltd, July 1, 2006), cover price $49.95 | About this edition: Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing.

Up Close and Personal: Customer Relationship Marketing Work
cover image for 9780749438319
By Bryan Foss, Paul R. Gamble, Merlin Stone and Neil Woodcock
See complete details on each edition (1 edition listed)

Hardcover:

9780749438319 | 2 har/cdr edition (Kogan Page Ltd, February 1, 2003), cover price $39.95

The Customer Management Scorecard: Managing Crm for Profit
cover image for 9780749438951
(view table of contents)
By Bryan Foss, Merlin Stone and Neil Woodcock
See complete details on each edition (1 edition listed)

Hardcover:

9780749438951 | Kogan Page Ltd, January 1, 2003, cover price $65.00

Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty
cover image for 9780749427009
(view table of contents)
By Liz Machtynger, Merlin Stone and Neil Woodcock
See complete details on each edition (1 edition listed)

Paperback:

9780749427009 | 2 edition (Kogan Page Ltd, July 1, 2000), cover price $29.00

Relationship Marketing
cover image for 9780749417550
Product Description: Packed with practical advice and detailed with case examples and handy tips, this book shows how the theory of farming a rewarding relationship between supplier and customer can be put into practice. It describes how to both win and retain customers.
By Neil Woodcock
See complete details on each edition (1 edition listed)

Paperback:

9780749417550 | Kogan Page Ltd, September 1, 1998, cover price $27.95 | About this edition: Packed with practical advice and detailed with case examples and handy tips, this book shows how the theory of farming a rewarding relationship between supplier and customer can be put into practice.

displaying 1 to 5 | at end