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cover image for 9780749449803
Product Description: How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions by drawing on international research and analysis from leading consultants, academics and practictioners, and from the authors' insight into the revolutionary marketing practices of IBM...read more

Paperback:

9780749449803 | Reprint edition (Kogan Page Ltd, July 1, 2007), cover price $29.95 | About this edition: How is the marketing process managed in companies across the world?

cover image for 9780749443856
Product Description: * Based on the experience of IBM and its leading business partners in transforming themselves and their clients

Hardcover:

9780749443856 | Kogan Page Ltd, October 15, 2005, cover price $45.00 | About this edition: * Based on the experience of IBM and its leading business partners in transforming themselves and their clients

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