| Financial Times Management, May 1, 1998, cover price $59.50 | also contains Burn Care and Treatment: A Practical Guide
| About this edition:
Direct marketing is perhaps the fastest growing area of marketing and new courses at undergraduate, post graduate and professional level have sprung up to reflect this.
| 3 edition (Financial Times Management, February 28, 2005), cover price $99.50 | About this edition:
An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world.
| 2 edition (Financial Times Management, December 1, 2000), cover price $85.00 | About this edition:
This comprehensive text covers all aspects of direct and database marketing.