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Cover for 9780273756507 Cover for 9780273713029 Cover for 9780273627173 Cover for 9780273646815 Cover for 9780273683551 Cover for 9780749449803 Cover for 9780749443856
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Product Description: The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet...read more

Paperback:

9780273756507 | 5th edition (Pearson Education, March 17, 2014), cover price $115.00 | About this edition: The growth of digital marketing is the most important yet unpredictable trend in marketing today.

cover image for 9780273713029
Product Description: This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

Paperback:

9780273713029 | 4th edition (Financial Times Management, January 31, 2009), cover price $114.50 | About this edition: This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

cover image for 9780273683551
Product Description: An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world. Approached from a practitioner point of view.

Hardcover:

9780273627173 | Financial Times Management, May 1, 1998, cover price $59.50 | also contains Burn Care and Treatment: A Practical Guide | About this edition: Direct marketing is perhaps the fastest growing area of marketing and new courses at undergraduate, post graduate and professional level have sprung up to reflect this.

Paperback:

9780273683551 | 3 edition (Financial Times Management, February 28, 2005), cover price $99.50 | About this edition: An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world.
9780273646815 | 2 edition (Financial Times Management, December 1, 2000), cover price $85.00 | About this edition: This comprehensive text covers all aspects of direct and database marketing.

cover image for 9780749449803
Product Description: How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions by drawing on international research and analysis from leading consultants, academics and practictioners, and from the authors' insight into the revolutionary marketing practices of IBM...read more

Paperback:

9780749449803 | Reprint edition (Kogan Page Ltd, July 1, 2007), cover price $29.95 | About this edition: How is the marketing process managed in companies across the world?

cover image for 9780749443856
Product Description: * Based on the experience of IBM and its leading business partners in transforming themselves and their clients

Hardcover:

9780749443856 | Kogan Page Ltd, October 15, 2005, cover price $45.00 | About this edition: * Based on the experience of IBM and its leading business partners in transforming themselves and their clients

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