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Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand, & the Bottom Line
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date July 1, 2007
Pages 308
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9780749449803
ISBN-10 0749449802
Dimensions 1.25 by 6 by 9 in.
Weight 1.15 lbs.
Availability§ Out of Print
Original list price $29.95
§As reported by publisher
Summaries and Reviews description: Product Description:
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions by drawing on international research and analysis from leading consultants, academics and practictioners, and from the authors' insight into the revolutionary marketing practices of IBM. This book encourages managers to think about their marketing environment in a new way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability, and guidelines to increase business revenue.

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Reprint edition from Kogan Page Ltd (July 1, 2007)
9780749449803 | details & prices | 308 pages | 6.00 × 9.00 × 1.25 in. | 1.15 lbs | List price $29.95
About: How is the marketing process managed in companies across the world?

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