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Up Close and Personal: Customer Relationship Marketing Work
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Book cover for 9780749438319
2 har/cdr edition from Kogan Page Ltd (February 1, 2003)
9780749438319 | details & prices | 368 pages | 6.25 × 9.25 × 1.50 in. | 1.75 lbs | List price $39.95
About: * Includes a new free CD-ROM * Published in association with IBM and Ogilvy Effective customer relationship marketing (CRM) is one of the most important challenges faced by the management team of a modern enterprise.