search for books and compare prices
Up Close & Personal?: Customer Relationship Marketing @ Work
Price
Store
Arrives
Preparing
Shipping
Jump quickly to results on these stores:
The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher
Kogan Page Ltd
Publication date
July 1, 2006
Pages
428
Binding
Paperback
Edition
3
Book category
Adult Non-Fiction
ISBN-13
9780749446918
ISBN-10
0749446919
Dimensions
1.25 by 6 by 9 in.
Weight
1.64 lbs.
Availability§
Out of Print
Original list price
$49.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:
Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing. Based on worldwide research supported by IBM, Up Close & Personal? provides practical insights into effective customer relationship marketing. International case examples from Amazon, FedEx, Samsung, BT, and Lufthansa show how most successful companies are growing by strengthening their ties to customers. This edition features updated material on technology and customer management systems.
Editions
Paperback
The price comparison is for this edition
3 edition from Kogan Page Ltd (July 1, 2006)
9780749446918 | details & prices | 428 pages | 6.00 × 9.00 × 1.25 in. | 1.64 lbs | List price $49.95
About: Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing.
About: Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing.
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.