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Up Close & Personal?: Customer Relationship Marketing @ Work
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date July 1, 2006
Pages 428
Binding Paperback
Edition 3
Book category Adult Non-Fiction
ISBN-13 9780749446918
ISBN-10 0749446919
Dimensions 1.25 by 6 by 9 in.
Weight 1.64 lbs.
Availability§ Out of Print
Original list price $49.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:
Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing. Based on worldwide research supported by IBM, Up Close & Personal? provides practical insights into effective customer relationship marketing. International case examples from Amazon, FedEx, Samsung, BT, and Lufthansa show how most successful companies are growing by strengthening their ties to customers. This edition features updated material on technology and customer management systems.


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Paperback
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3 edition from Kogan Page Ltd (July 1, 2006)
9780749446918 | details & prices | 428 pages | 6.00 × 9.00 × 1.25 in. | 1.64 lbs | List price $49.95
About: Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing.

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