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BUSINESS & ECONOMICS / Marketing / Research matches 654 work(s)
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Hardcover:
9781137582003 | Palgrave Macmillan, March 14, 2016, cover price $40.00
Paperback:
9781349845088 | Reprint edition (Palgrave Macmillan, May 6, 2017), cover price $79.99
Paperback:
9780749477158 | Kogan Page Ltd, November 28, 2016, cover price $34.95
Hardcover:
9781462522705 | 3 edition (Guilford Pubn, November 11, 2016), cover price $65.00 | About this edition: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns.
9781572307261 | Guilford Pubn, February 1, 2002, cover price $50.00 | About this edition: This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners.
Paperback:
9781910649541 | Lid Pub Inc, November 1, 2016, cover price $19.95 | About this edition: In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven.
Hardcover:
9781938548628 | Maven House Pr, October 11, 2016, cover price $29.95 | About this edition: In this provocative and insightful book, highly regarded marketing research expert Lawrence Gibson argues that the multibillion-dollar marketing research industry has largely failed.
Hardcover:
9784431559047 | Springer Verlag, June 8, 2017, cover price $139.00 | About this edition: This book presents the novel approach of analyzing large-sized rectangular-shaped numerical data (so-called big data).
Hardcover:
9781138101623 | Routledge, October 5, 2016, cover price $150.00 | About this edition: Value-based pricingâpricing a product according to its value to the customer rather than its costâis the most effective and profitable pricing strategy.
Paperback:
9781138101630 | Routledge, October 5, 2016, cover price $59.95 | About this edition: Value-based pricingâpricing a product according to its value to the customer rather than its costâis the most effective and profitable pricing strategy.
Paperback:
9780749475710 | 5th edition (Kogan Page Ltd, September 28, 2016), cover price $14.95
9780749467128 | 4th edition (Kogan Page Ltd, March 28, 2013), cover price $14.95
9780749445546 | 3 edition (Kogan Page Ltd, July 27, 2006), cover price $17.95
9780749419448 | Kogan Page Ltd, August 1, 1996, cover price $10.01
Hardcover:
9783319388441 | Springer Verlag, July 20, 2016, cover price $79.99 | About this edition: Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers.
Hardcover:
9789811010125 | Springer Verlag, June 28, 2016, cover price $129.00 | About this edition: This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business.
Paperback:
9780749477547 | Kogan Page Ltd, August 28, 2016, cover price $49.95
Hardcover:
9783319321844 | Springer Verlag, June 28, 2016, cover price $100.00
Paperback:
9783658134754 | Gabler, June 5, 2016, cover price $79.99 | About this edition: Empirical Investigations of its Influences at the Product and Retailer Levels
Hardcover:
9789811014505 | Springer Verlag, July 29, 2016, cover price $259.00 | About this edition: This book features more than 50 papers presented at the International Halal Conference 2014, which was held in Istanbul and organised by the Academy of Contemporary Islamic Studies of Universiti Teknologi MARA.
Paperback:
9781473608023 | Teach Yourself, August 30, 2016, cover price $9.99 | About this edition: Market Research just got easierEvery day in business we make decisions.
9781444159646 | Teach Yourself, October 31, 2012, cover price $8.99 | About this edition: The ability to research the market for a product or service is crucial for anyone who wants to advance their career.
Paperback:
9781138203006 | Reprint edition (Routledge, July 15, 2016), cover price $54.95
Hardcover:
9781138839144 | Routledge, November 25, 2014, cover price $110.00 | About this edition: Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world.
Paperback:
9781138839151 | Reprint edition (Routledge, July 7, 2016), cover price $45.00 | About this edition: Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world.
Hardcover:
9781138843714 | Routledge, September 21, 2016, cover price $150.00 | About this edition: Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs.
Paperback:
9781138843721 | Routledge, September 21, 2016, cover price $59.95 | About this edition: Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs.
Hardcover:
9780415747905 | Routledge, July 18, 2016, cover price $240.00 | About this edition: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars.
Hardcover:
9781848443686 | Edward Elgar Pub, March 29, 2011, cover price $190.00 | About this edition: Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary.
Paperback:
9781783479405 | Reprint edition (Edward Elgar Pub, June 30, 2016), cover price $65.00 | About this edition: Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary.
Hardcover:
9781782548140 | Edward Elgar Pub, February 26, 2015, cover price $170.00 | About this edition: With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.
Paperback:
9781784711528 | Reprint edition (Edward Elgar Pub, June 30, 2016), cover price $65.00 | About this edition: With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice.
Hardcover:
9780749478339 | Kogan Page Ltd, June 28, 2016, cover price $60.00 | About this edition: It is an exciting time to be a market researcher:Â new technologies and tools are constantly being developed and a wide range of methodologies are now available.
Paperback:
9780195590173 | Oxford Univ Pr, June 28, 2016, cover price $29.95 | About this edition: Want to know how creative people innovate?
Hardcover:
9781476759692 | Simon & Schuster, June 14, 2016, cover price $26.99 | About this edition: The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.
CD/Spoken Word:
9781508211419 | Unabridged edition (Simon & Schuster, June 14, 2016), cover price $29.99 | About this edition: In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.
Hardcover:
9783110428247 | De Gruyter Oldenbourg, May 31, 2016, cover price $56.00
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