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BUSINESS & ECONOMICS / Marketing / Research matches 654 work(s)
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Cover for 9781137582003 Cover for 9781349845088 Cover for 9780749477158 Cover for 9781462522705 Cover for 9781572307261 Cover for 9781910649541 Cover for 9781938548628 Cover for 9784431559047 Cover for 9781138101623 Cover for 9781138101630 Cover for 9780749419448 Cover for 9780749445546 Cover for 9780749467128 Cover for 9780749475710 Cover for 9783319388441 Cover for 9789811010125 Cover for 9780749477547 Cover for 9783658134754 Cover for 9789811014505 Cover for 9781444159646 Cover for 9781473608023 Cover for 9781138203006 Cover for 9781138839144 Cover for 9781138839151 Cover for 9781138843714 Cover for 9781138843721 Cover for 9780415747905 Cover for 9781848443686 Cover for 9781783479405 Cover for 9781782548140 Cover for 9781784711528 Cover for 9780749478339 Cover for 9780195590173 Cover for 9781476759692 Cover for 9781508211419
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Hardcover:

9781137582003 | Palgrave Macmillan, March 14, 2016, cover price $40.00

Paperback:

9781349845088 | Reprint edition (Palgrave Macmillan, May 6, 2017), cover price $79.99

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Product Description: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress...read more

Hardcover:

9781462522705 | 3 edition (Guilford Pubn, November 11, 2016), cover price $65.00 | About this edition: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns.
9781572307261 | Guilford Pubn, February 1, 2002, cover price $50.00 | About this edition: This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners.

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Product Description: In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that customer service and product quality are fundamental to maintaining a competitive advantage...read more

Paperback:

9781910649541 | Lid Pub Inc, November 1, 2016, cover price $19.95 | About this edition: In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven.

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Product Description: In this provocative and insightful book, highly regarded marketing research expert Lawrence Gibson argues that the multibillion-dollar marketing research industry has largely failed. The book shows you exactly why it's failed and how it must change...read more

Hardcover:

9781938548628 | Maven House Pr, October 11, 2016, cover price $29.95 | About this edition: In this provocative and insightful book, highly regarded marketing research expert Lawrence Gibson argues that the multibillion-dollar marketing research industry has largely failed.

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Product Description: This book presents the novel approach of analyzing large-sized rectangular-shaped numerical data (so-called big data). The essence of this approach is to grasp the "meaning" of the data instantly, without getting into the details of individual data...read more

Hardcover:

9784431559047 | Springer Verlag, June 8, 2017, cover price $139.00 | About this edition: This book presents the novel approach of analyzing large-sized rectangular-shaped numerical data (so-called big data).

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Product Description: Value-based pricing―pricing a product according to its value to the customer rather than its cost―is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a product against the price of its competitors...read more
By Andreas Hinterhuber (editor) and Todd Snelgrove (editor)

Hardcover:

9781138101623 | Routledge, October 5, 2016, cover price $150.00 | About this edition: Value-based pricing―pricing a product according to its value to the customer rather than its cost―is the most effective and profitable pricing strategy.

Paperback:

9781138101630 | Routledge, October 5, 2016, cover price $59.95 | About this edition: Value-based pricing―pricing a product according to its value to the customer rather than its cost―is the most effective and profitable pricing strategy.

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Paperback:

9780749475710 | 5th edition (Kogan Page Ltd, September 28, 2016), cover price $14.95
9780749467128 | 4th edition (Kogan Page Ltd, March 28, 2013), cover price $14.95
9780749445546 | 3 edition (Kogan Page Ltd, July 27, 2006), cover price $17.95
9780749419448 | Kogan Page Ltd, August 1, 1996, cover price $10.01

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Product Description: Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market...read more

Hardcover:

9783319388441 | Springer Verlag, July 20, 2016, cover price $79.99 | About this edition: Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers.

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Product Description: This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis...read more
By Tsan-ming Choi (editor)

Hardcover:

9789811010125 | Springer Verlag, June 28, 2016, cover price $129.00 | About this edition: This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business.

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Product Description: Empirical Investigations of its Influences at the Product and Retailer Levels

Paperback:

9783658134754 | Gabler, June 5, 2016, cover price $79.99 | About this edition: Empirical Investigations of its Influences at the Product and Retailer Levels

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Product Description: This book features more than 50 papers presented at the International Halal Conference 2014, which was held in Istanbul and organised by the Academy of Contemporary Islamic Studies of Universiti Teknologi MARA. It addresses the challenges facing Muslims involved in halal industries in meeting the increasing global demand...read more
By Mardhiyyah Sahri (editor)

Hardcover:

9789811014505 | Springer Verlag, July 29, 2016, cover price $259.00 | About this edition: This book features more than 50 papers presented at the International Halal Conference 2014, which was held in Istanbul and organised by the Academy of Contemporary Islamic Studies of Universiti Teknologi MARA.

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Product Description: Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research...read more

Paperback:

9781473608023 | Teach Yourself, August 30, 2016, cover price $9.99 | About this edition: Market Research just got easierEvery day in business we make decisions.
9781444159646 | Teach Yourself, October 31, 2012, cover price $8.99 | About this edition: The ability to research the market for a product or service is crucial for anyone who wants to advance their career.

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Product Description: Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects discussed in the book in class...read more

Hardcover:

9781138839144 | Routledge, November 25, 2014, cover price $110.00 | About this edition: Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world.

Paperback:

9781138839151 | Reprint edition (Routledge, July 7, 2016), cover price $45.00 | About this edition: Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world.

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Product Description: Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions...read more
By Alison Lawson (editor)

Hardcover:

9781138843714 | Routledge, September 21, 2016, cover price $150.00 | About this edition: Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs.

Paperback:

9781138843721 | Routledge, September 21, 2016, cover price $59.95 | About this edition: Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs.

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Product Description: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers...read more
By Charles Blankson (editor)

Hardcover:

9780415747905 | Routledge, July 18, 2016, cover price $240.00 | About this edition: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars.

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Product Description: Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary...read more

Hardcover:

9781848443686 | Edward Elgar Pub, March 29, 2011, cover price $190.00 | About this edition: Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary.

Paperback:

9781783479405 | Reprint edition (Edward Elgar Pub, June 30, 2016), cover price $65.00 | About this edition: Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary.

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Product Description: With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice...read more

Hardcover:

9781782548140 | Edward Elgar Pub, February 26, 2015, cover price $170.00 | About this edition: With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.

Paperback:

9781784711528 | Reprint edition (Edward Elgar Pub, June 30, 2016), cover price $65.00 | About this edition: With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice.

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Product Description: It is an exciting time to be a market researcher: new technologies and tools are constantly being developed and a wide range of methodologies are now available.  With all these resources to choose from, companies of all sizes are using market research insights to change and positively influence their marketing plan's return on investment...read more

Hardcover:

9780749478339 | Kogan Page Ltd, June 28, 2016, cover price $60.00 | About this edition: It is an exciting time to be a market researcher: new technologies and tools are constantly being developed and a wide range of methodologies are now available.

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Product Description: Want to know how creative people innovate? This book gives you models and practices that you can use with your team to help you be the innovators of your organisation.Organisations are growing in a complex technology- driven environment and chief executives have expressed the need for more creative employees to steer innovation...read more

Paperback:

9780195590173 | Oxford Univ Pr, June 28, 2016, cover price $29.95 | About this edition: Want to know how creative people innovate?

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Product Description: In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world...read more

Hardcover:

9781476759692 | Simon & Schuster, June 14, 2016, cover price $26.99 | About this edition: The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.

CD/Spoken Word:

9781508211419 | Unabridged edition (Simon & Schuster, June 14, 2016), cover price $29.99 | About this edition: In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.

Hardcover:

9783110428247 | De Gruyter Oldenbourg, May 31, 2016, cover price $56.00

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