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Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it.In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.

Hardcover:

9781137582003 | Palgrave Macmillan, March 14, 2016, cover price $40.00 | About this edition: Has a commercial ever brought you to tears?

Paperback:

9781349845088 | Reprint edition (Palgrave Macmillan, May 6, 2017), cover price $79.99

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Product Description: Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels...read more

Paperback:

9780749477158 | Kogan Page Ltd, November 28, 2016, cover price $34.95 | About this edition: Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector.

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Product Description: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress...read more

Hardcover:

9781462522705 | 3 edition (Guilford Pubn, November 11, 2016), cover price $65.00 | About this edition: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns.
9781572307261 | Guilford Pubn, February 1, 2002, cover price $50.00

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Product Description: In this provocative and insightful book, highly regarded marketing research expert Lawrence Gibson argues that the multibillion-dollar marketing research industry has largely failed. The book shows you exactly why it's failed and how it must change...read more

Hardcover:

9781938548628 | Maven House Pr, October 11, 2016, cover price $29.95 | About this edition: In this provocative and insightful book, highly regarded marketing research expert Lawrence Gibson argues that the multibillion-dollar marketing research industry has largely failed.

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Product Description: Value-based pricing―pricing a product according to its value to the customer rather than its cost―is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a product against the price of its competitors...read more
By Andreas Hinterhuber (editor) and Todd Snelgrove (editor)

Hardcover:

9781138101623 | Routledge, October 5, 2016, cover price $150.00 | About this edition: Value-based pricing―pricing a product according to its value to the customer rather than its cost―is the most effective and profitable pricing strategy.

Paperback:

9781138101630 | Routledge, October 5, 2016, cover price $59.95 | About this edition: Value-based pricing―pricing a product according to its value to the customer rather than its cost―is the most effective and profitable pricing strategy.

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Product Description: A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of How to Write a Marketing Plan simplifies the task of developing a marketing plan for a product or business...read more

Paperback:

9780749475710 | 5th edition (Kogan Page Ltd, September 28, 2016), cover price $14.95 | About this edition: A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results.
9780749467128 | 4th edition (Kogan Page Ltd, March 28, 2013), cover price $14.95 | About this edition: How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business.
9780749445546 | 3 edition (Kogan Page Ltd, July 27, 2006), cover price $17.95 | About this edition: A hands-on guide to creating a complete, professional marketing plan for any business ""A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals.
9780749419448 | Kogan Page Ltd, August 1, 1996, cover price $10.01 | About this edition: This work aims to give step-by-step advice to professionals who need to write a marketing plan, possibly for the first time.

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Product Description: Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market...read more

Hardcover:

9783319388441 | Springer Verlag, July 20, 2016, cover price $79.99 | About this edition: Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers.

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Product Description: This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis...read more
By Tsan-ming Choi (editor)

Hardcover:

9789811010125 | Springer Verlag, June 28, 2016, cover price $129.00 | About this edition: This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business.

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Product Description: The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success...read more

Paperback:

9780749477547 | Kogan Page Ltd, August 28, 2016, cover price $49.95 | About this edition: The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation.

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Product Description: Empirical Investigations of its Influences at the Product and Retailer Levels

Paperback:

9783658134754 | Gabler, June 5, 2016, cover price $79.99 | About this edition: Empirical Investigations of its Influences at the Product and Retailer Levels

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Product Description: This book features more than 50 papers presented at the International Halal Conference 2014, which was held in Istanbul and organised by the Academy of Contemporary Islamic Studies of Universiti Teknologi MARA. It addresses the challenges facing Muslims involved in halal industries in meeting the increasing global demand...read more
By Mardhiyyah Sahri (editor)

Hardcover:

9789811014505 | Springer Verlag, July 29, 2016, cover price $259.00 | About this edition: This book features more than 50 papers presented at the International Halal Conference 2014, which was held in Istanbul and organised by the Academy of Contemporary Islamic Studies of Universiti Teknologi MARA.

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Product Description: Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research...read more

Paperback:

9781473608023 | Teach Yourself, August 30, 2016, cover price $9.99 | About this edition: Market Research just got easierEvery day in business we make decisions.
9781444159646 | Teach Yourself, October 31, 2012, cover price $8.99 | About this edition: The ability to research the market for a product or service is crucial for anyone who wants to advance their career.

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Product Description: Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between nondiegetic film music (background music that comes from off-screen and is not audible to the film’s characters, to further the dramatic development of plot, character, or other themes) and diegetic music (source music produced on-screen and/or that is audible to the film’s characters, adding to the realism of the mise-en-scène without contributing much to other dramatic meanings)...read more

Paperback:

9781138203006 | Reprint edition (Routledge, July 15, 2016), cover price $54.95 | About this edition: Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.

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Product Description: Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects discussed in the book in class...read more

Hardcover:

9781138839144 | Routledge, November 25, 2014, cover price $110.00 | About this edition: Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world.

Paperback:

9781138839151 | Reprint edition (Routledge, July 7, 2016), cover price $45.00 | About this edition: Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world.

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Product Description: Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions...read more
By Alison Lawson (editor)

Hardcover:

9781138843714 | Routledge, September 21, 2016, cover price $150.00 | About this edition: Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs.

Paperback:

9781138843721 | Routledge, September 21, 2016, cover price $59.95 | About this edition: Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs.

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Product Description: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers...read more
By Charles Blankson (editor)

Hardcover:

9780415747905 | Routledge, July 18, 2016, cover price $240.00 | About this edition: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars.

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Product Description: Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary...read more

Hardcover:

9781848443686 | Edward Elgar Pub, March 29, 2011, cover price $190.00 | About this edition: Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary.

Paperback:

9781783479405 | Reprint edition (Edward Elgar Pub, June 30, 2016), cover price $65.00 | About this edition: Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary.

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Product Description: With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice...read more

Hardcover:

9781782548140 | Edward Elgar Pub, February 26, 2015, cover price $170.00 | About this edition: With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.

Paperback:

9781784711528 | Reprint edition (Edward Elgar Pub, June 30, 2016), cover price $65.00 | About this edition: With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice.

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Product Description: It is an exciting time to be a market researcher: new technologies and tools are constantly being developed and a wide range of methodologies are now available.  With all these resources to choose from, companies of all sizes are using market research insights to change and positively influence their marketing plan's return on investment...read more

Hardcover:

9780749478339 | Kogan Page Ltd, June 28, 2016, cover price $60.00 | About this edition: It is an exciting time to be a market researcher: new technologies and tools are constantly being developed and a wide range of methodologies are now available.

cover image for 9780195590173
Product Description: Want to know how creative people innovate? This book gives you models and practices that you can use with your team to help you be the innovators of your organisation.Organisations are growing in a complex technology- driven environment and chief executives have expressed the need for more creative employees to steer innovation...read more

Paperback:

9780195590173 | Oxford Univ Pr, June 28, 2016, cover price $29.95 | About this edition: Want to know how creative people innovate?

cover image for 9781508211419
Product Description: The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions...read more

Hardcover:

9781476759692 | Simon & Schuster, June 14, 2016, cover price $26.99 | About this edition: The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.

CD/Spoken Word:

9781508211419 | Unabridged edition (Simon & Schuster, June 14, 2016), cover price $29.99 | About this edition: The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.

Hardcover:

9783110428247 | De Gruyter Oldenbourg, May 31, 2016, cover price $56.00

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