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The Market Research and Insight Yearbook: Transforming Evidence into Impact
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Bibliographic Detail
Publisher
Kogan Page Ltd
Publication date
June 28, 2016
Pages
320
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780749478339
ISBN-10
0749478330
Dimensions
0 by 6.75 by 9.50 in.
Published in
Great Britain
Original list price
$60.00
Summaries and Reviews
Amazon.com description: Product Description:
It is an exciting time to be a market researcher: new technologies and tools are constantly being developed and a wide range of methodologies are now available. With all these resources to choose from, companies of all sizes are using market research insights to change and positively influence their marketing plan's return on investment.
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Each company featured in The Market Research and Insight Yearbook not only tells a story, but also challenges how to think about market research. By showcasing excellence, innovative methodology, and remarkable results, this book provides a unique insight into market research in practice.
Editions
Hardcover
The price comparison is for this edition
from Kogan Page Ltd (June 28, 2016)
9780749478339 | details & prices | 320 pages | List price $60.00
About: It is an exciting time to be a market researcher:Â new technologies and tools are constantly being developed and a wide range of methodologies are now available.
About: It is an exciting time to be a market researcher:Â new technologies and tools are constantly being developed and a wide range of methodologies are now available.
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