Product Description: Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs Local data and research has been used extensively to provide a current and challenging introduction to the subject...read more

Two young men become obsessed with sexual fantasies involving automobiles, accidents, injuries, and wounds, in a new edition of the underground classic. Reprint.

Product Description: Lively portraits of twelve key figures whose periods of influence ranged from ancient Egypt to the colonial era. Illustrated with maps, photos, and engravings.

Product Description: Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field...read more

Discusses the literary style and technique as seen in the short stories of Kipling

The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used.

The aim of this text is to introduce students in the health sciences to research methods. The form and content of the book reflect the authors' experience in teaching research methods to health sciences students, including those studying nursing, physiotherapy, podiatry, medical records administration, medicine, pharmacy, prosthetics and orthotics, psychology, occupational therapy and orthoptics. It also draws on the authors' experience in research supervision and research consultancy. The text takes into account both the educational needs of the students and professional practice and research. Additional information in this second edition includes a glossary of research terms and new sections on observation, interviews and qualitative methods. Improvements have also been made to other chapters.

The highly regarded trend forecaster predicts a decrease in drug use, a new popularity for hard liquor, an increase in vegetarianism, and a return to family values. Reprint. $45,000 ad/promo. Tour.

A well-stocked toolbox should contain everything necessary to get the job done. And so it is with this toolbox -- of ideas -- developed with the American Marketing Association. Taken together, this set of three guides is like a full course covering all the basics -- from developing strategy to improving the bottom line. Written in an easy-to-understand, timesaving, and practical style, the books lead the reader through every critical marketing task.-- Carries the name of the American Marketing Association, America's premier educational organization for marketing professionals-- Appealing, hands-on format with examples and work sheets-- Straight-to-the-point text is unintimidating

Provides answers to scores of everyday household cleaning problems, with step-by-step instructions geared toward protecting the environment. Original.

Assigned to overtake a planet that resists the Universal Will of the Stellar Collective, the deathbird kamikaze fighters of the Collective Landing Detachment begins what may be the most terrible battle in the history of the galaxy. Original.

An essential reference tool for all users of the Maple system, providing a complete listing of every command in the Maple language, categorised into logical categories and explained in this context. A short, introductory tutorial starts the Handbook, and each category begins with a brief introduction to the related subject area. It is well referenced, with an alphabetical index of commands, and pointers to appropriate sections of the official Maple documentation. This new approach to reference material enhances that found in Maples on-line help files and provides a much more organised, intuitive resource for all users of the system. The Handbook improves efficiency by supplying users with the information they need - at their fingertips. This new edition covers the Maple V Release 4 symbolic computation language.

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Product Description: Innovation is a major contributory factor to economic growth. How can it be encouraged? One solution favoured especially in highly-competitive high-tech industries is cooperation in research and development. The theoretical issues raised by these joint ventures are examined in these essays which cover all aspects for growth, technology, competition and welfare...read more

This book analyzes in detail the new dimensions in MNEs' approach to global competitiveness and the role played in this by overseas R & D units, and discusses the implications of this for host countries' growth and welfare.

Product Description: A formal service standard for market research was introduced in 1996 to sit alongside quality assurance standards such as ISO 9000. This standard and the assessment of it is the responsibility of the Market Research Quality Standards Association (MRQSA) which represents the main industries involved...read more

Features over 2,500 travel bargains on accommodations, restaurants, shopping, and attractions in the city (view table of contents)