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Alison Lawson has written 2 work(s)
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Product Description: Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions...read more
Hardcover:
9781138843714 | Routledge, September 21, 2016, cover price $150.00 | About this edition: Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs.
Paperback:
9781138843721 | Routledge, September 21, 2016, cover price $59.95
Paperback:
9781932210859 | Rainbow Bridge Pub, May 1, 2004, cover price $9.95 | About this edition: Provides essential practice for standardized tests in language arts, reading, math, science, and social studies.
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