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Value First Then Price: Quantifying Value in Business to Business Markets from the Perspective of Both Buyers and Sellers
By
Andreas Hinterhuber (editor) and
Todd Snelgrove (editor)
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Bibliographic Detail
Publisher
Routledge
Publication date
October 5, 2016
Pages
240
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781138101623
ISBN-10
1138101621
Dimensions
0 by 6.14 by 9.21 in.
Original list price
$150.00
Summaries and Reviews
Editions
Hardcover
The price comparison is for this edition
from Routledge (October 5, 2016)
9781138101623 | details & prices | 240 pages | List price $150.00
Paperback
from Routledge (October 5, 2016)
9781138101630 | details & prices | 240 pages | List price $59.95
About: Value-based pricingâpricing a product according to its value to the customer rather than its costâis the most effective and profitable pricing strategy.
About: Value-based pricingâpricing a product according to its value to the customer rather than its costâis the most effective and profitable pricing strategy.
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