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Alternative Market Research Methods: Market Sensing
By
Alison Lawson (editor) and
David Longbottom (editor)
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Bibliographic Detail
Publisher
Routledge
Publication date
September 21, 2016
Pages
288
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781138843721
ISBN-10
1138843725
Dimensions
0 by 6.14 by 9.21 in.
Original list price
$59.95
Summaries and Reviews
Editions
Hardcover
With David Longbottom (other contributor) |
from Routledge (September 21, 2016)
9781138843714 | details & prices | 288 pages | List price $150.00
About: Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs.
About: Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs.
Paperback
The price comparison is for this edition
With David Longbottom (other contributor) |
from Routledge (September 21, 2016)
9781138843721 | details & prices | 288 pages | List price $59.95
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