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Social Marketing and Behaviour Change: Models, Theory and Applications
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Hardcover
With Lukas Parker, Wayne Binney, Torgeir Aleti, Linda Brennan |
from Edward Elgar Pub (February 26, 2015)
9781782548140 | details & prices | 427 pages | 6.50 × 9.50 × 1.25 in. | 1.75 lbs | List price $170.00
About: With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.
About: With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.
Paperback
With Lukas Parker, Wayne Binney, Torgeir Aleti, Linda Brennan |
Reprint edition from Edward Elgar Pub (June 30, 2016)
9781784711528 | details & prices | 448 pages | List price $65.00