ISBNs for BUSINESS & ECONOMICS / Marketing / Research

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BUSINESS & ECONOMICS / Marketing / Research matches 654 work(s)

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Arbeitswelt Im Zeitalter Der Individualisierung: Trends: Multigrafie Und Multi-option in Der Generation Y

By Ian Towers

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Paperback:

9783658127527 | Gabler, April 26, 2016, cover price $19.99

Complex Modeling of Consumer Behavior: Agent-based Marketing Science

Product Description: This book reports what progress is being and should be made in marketing science by social complexity science through such means as agent-based modeling and complex networks, which is seldom addressed by books reviewing the state of the art of marketing research or marketing science...read more

By Makoto Mizuno

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Hardcover:

9784431548737 | Springer Verlag, November 22, 2016, cover price $179.00 | About this edition: This book reports what progress is being and should be made in marketing science by social complexity science through such means as agent-based modeling and complex networks, which is seldom addressed by books reviewing the state of the art of marketing research or marketing science.

Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian Smes

By Laura Gavinelli

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Hardcover:

9781137578099 | Palgrave Macmillan, July 14, 2016, cover price $119.00

Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

By Gwen Hughes (narrator)

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CD/Spoken Word:

9781522603498 | Mp3 una edition (Audible Studios on Brilliance audio, May 10, 2016), cover price $9.99

Kick Ass Business and Marketing Secrets: How to Blitz Your Competition

By David Devries (narrator)

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CD/Spoken Word:

9781511384490, titled "Kick-Ass Business & Marketing Secrets: How to Blitz Your Competition" | Mp3 una edition (Audible Studios on Brilliance audio, May 10, 2016), cover price $9.99

Der Einfluss Unbekannter Werbegesichter Auf Die Wahrnehmung Der MarkenpersÃ¶nlichkeit

By Anne Lange

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Paperback:

9783658133023, titled "Der Einfluss Unbekannter Werbegesichter Auf Die Wahrnehmung Der MarkenpersÃ¶nlichkeit" | Gabler, April 13, 2016, cover price $69.99

Shopper Behavior at the Point of Purchase

By Toni Schmidt

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Hardcover:

9783631674949 | Peter Lang Pub Inc, April 20, 2016, cover price $48.95

Performance Measurement Im Einzelhandel

Product Description: Die Ausgestaltung von Performance Measurement orientiert sich an branchenspezifischen Charakteristika. Mit Hilfe eines Mixed-Methods-Ansatzes zeigt die Autorin fur den Einzelhandel, welche Erfolgskennzahlen relevant sind. Der Fokus liegt auf der Verwendung von Performance Kennzahlen auf der Filialebene...read more

By Verena Harrauer

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Paperback:

9783631672839 | Peter Lang Pub Inc, April 20, 2016, cover price $97.95 | About this edition: Die Ausgestaltung von Performance Measurement orientiert sich an branchenspezifischen Charakteristika.

Ethics and Morality in Consumption: Interdisciplinary Perspectives

By Michal Carrington (editor), Andreas Chatzidakis (editor) and Deirdre Shaw (editor)

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Hardcover:

9781138790230 | Routledge, April 18, 2016, cover price $150.00

The Practice of the Meal: Food, Families and the Market Place

Product Description: Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation, appreciation and disposal - it shows the role of the market in such processes by looking at how consumers make sense of marketplace discourses, whether this is how brand discourses influence shopping habits, or how consumers interact with the various spaces of the market...read more

By Elizabeth Parsons (editor)

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Hardcover:

9781138817685 | Routledge, April 4, 2016, cover price $160.00 | About this edition: Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes.

Case-based Evidence Â Grundlagen Und Anwendung: Prognose Und Verbesserung Der Akzeptanz Von Produkten Und Projekten

By Georg Rainer Hofmann

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Paperback:

9783658106126, titled "Case-based Evidence â Grundlagen Und Anwendung: Prognose Und Verbesserung Der Akzeptanz Von Produkten Und Projekten" | Vieweg + Teubner Verlag, March 22, 2016, cover price $49.99

Marketing Research

By Ann Veeck

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Hardcover:

9780134167404 | 8 edition (Prentice Hall, April 2, 2016), cover price $276.20

Perspektiven Des Mobile Banking in Deutschland: Implikationen Auf Basis Einer Untersuchung Von Angebot, Nutzern Und Umfeld

Product Description: Die Autoren untersuchen Technologien, Funktionen, Nutzerakzeptanz und den strategischen Mehrwert von Mobile Banking. Sie zeigen in der Studie auf Basis empirischer Untersuchungen die verÃ¤nderten Erfolgsfaktoren beim Einsatz von Mobile Banking als Instrument einer Multi-Kanal-Absatzstrategie auf...read more

By Stephan Buse

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Paperback:

9783658127879 | Gabler, April 1, 2016, cover price $69.99 | About this edition: Die Autoren untersuchen Technologien, Funktionen, Nutzerakzeptanz und den strategischen Mehrwert von Mobile Banking.

How Cool Brands Stay Hot: Branding to Generations Y and Z

Product Description: While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them...read more

By Mattias Behrer

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Paperback:

9780749477172 | 3 edition (Kogan Page Ltd, March 28, 2016), cover price $29.95 | About this edition: While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z.

Market Research in Practice: An Introduction to Gaining Greater Market Insight

Product Description: As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop brands, and optimize prices is even more important. Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the results...read more

By Paul Hague

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Paperback:

9780749475857 | 3 edition (Kogan Page Ltd, March 28, 2016), cover price $39.95 | About this edition: As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop brands, and optimize prices is even more important.

The Digital Marketing Divide: Reconciling Data-driven and Creative Marketing Styles

By Ericka Wilcher

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Hardcover:

9781119023098 | John Wiley & Sons Inc, June 20, 2016, cover price $50.00

The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

By Ryan Hamilton and Colin Shaw

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Hardcover:

9781137534286 | Palgrave Macmillan, July 20, 2016, cover price $35.00 | About this edition: Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

Paperback:

9781349576067 | Palgrave Macmillan, October 27, 2016, cover price $35.00

Architecting Experience: A Marketing Science and Digital Analytics Handbook

By Scot R. Wheeler

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Hardcover:

9789814678414 | World Scientific Pub Co Inc, May 15, 2016, cover price $65.00

Paperback:

9789814725651 | 1 edition (World Scientific Pub Co Inc, March 18, 2016), cover price $34.00

Optimal Search for a Moving Target

Product Description: This book begins with a review of basic results in optimal search for a stationary target. It then develops the theory of optimal search for a moving target, providing algorithms for computing optimal plans and examples of their use...read more

By Alan R. Washburn

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Hardcover:

9783319268972 | Springer Verlag, April 14, 2016, cover price $129.00 | About this edition: This book begins with a review of basic results in optimal search for a stationary target.

Resale Price Maintenance After Leegin: The Curious Case of Contact Lenses

Product Description: Resale price maintenance (RPM) is a controversial pricing practice for managing retail distribution channels. In Leegin Creative Leather Products, Inc. v. PSKS, Inc. (2007), the Supreme Court abolished a nearly century-old per se rule against RPM established in Dr...read more

By Riley T. Krotz

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Paperback:

9781523855612 | Createspace Independent Pub, March 17, 2016, cover price $38.99 | About this edition: Resale price maintenance (RPM) is a controversial pricing practice for managing retail distribution channels.

Creating Value With Big Data Analytics: Making Smarter Marketing Decisions

By Natasha Walk

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Hardcover:

9781138837959 | Routledge, January 20, 2016, cover price $150.00

Paperback:

9781138837973 | Routledge, January 8, 2016, cover price $59.95

Customer-centric Marketing: A Pragmatic Framework

By Baohong Sun

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Paperback:

9780262529051 | Mit Pr, March 18, 2016, cover price $32.00

Future Smart: Managing the Game-changing Trends That Will Transform Your World

By James Canton

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Hardcover:

9780306822865 | Da Capo Pr, January 27, 2015, cover price $26.99

Paperback:

9780306824418 | Da Capo Pr, March 1, 2016, cover price $17.50

Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)

Product Description: The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success. They fail because of one simple reason: poor marketing. The industry is leaving billions of dollars on the table because most companies don’t know how to turn their customers into brand evangelists...read more

By Eric Martin (narrator)

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CD/Spoken Word:

9781511383332 | Mp3 una edition (Audible Studios on Brilliance audio, March 1, 2016), cover price $9.99 | About this edition: The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success.

Hizli Tuketim Urunleri Perakendeciligi (Fmcg) Sektorunde Tuketici Etnosentrizmi

Product Description: Hizli Tuketim Urunleri Perakendeciligi (FMCG) Sektorunde Tuketici Etnosentrizmi

By Samet Aydin

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Paperback:

9781530417841 | Createspace Independent Pub, March 1, 2016, cover price $31.00 | About this edition: Hizli Tuketim Urunleri Perakendeciligi (FMCG) Sektorunde Tuketici Etnosentrizmi

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