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The Routledge Companion to Contemporary Brand Management
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Hardcover
With Francesca Dall\'olmo Riley (other contributor), Jaywant Singh (other contributor) |
from Routledge (July 18, 2016)
9780415747905 | details & prices | 560 pages | List price $240.00
About: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars.
About: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars.