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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date February 28, 2015
Pages 397
Binding Paperback
Edition 6
Book category Adult Non-Fiction
ISBN-13 9780749469405
ISBN-10 0749469404
Dimensions 1 by 7 by 10 in.
Weight 1.50 lbs.
Published in Great Britain
Original list price $49.95
Summaries and Reviews description: Product Description:

Any organization's key accounts are its lifeblood. Key Account Management puts forward a unique yet straightforward planning methodology for identifying, obtaining, retaining and developing key customers.  Key account management focuses on the long-term investment of resources -- both in terms of product quality and account managers -- into a customer that can offer an exceptional return on resources.  But which are the key accounts? Are they the ones growing the fastest? The ones who are most financially secure? Or are they the ones who shout the loudest?

Now in its sixth edition, Key Account Management takes a long-term, team-selling strategic view of the whole process -- from defining the customer, to managing the relationship and achieving key supplier status. With new material to reflect latest best practice, and new online resources, it stands alone as the premier book on managing key customers.

Book cover for 9780312404512
With British Sociological Association | from Palgrave Macmillan (April 1, 1979); titled "Ideology and Cultural Production"
9780312404512 | details & prices | List price $27.50
This edition also contains Ideology and Cultural Production
Book cover for 9780749452773 Book cover for 9780749463519 Book cover for 9780749469405
The price comparison is for this edition
6 edition from Kogan Page Ltd (February 28, 2015)
9780749469405 | details & prices | 397 pages | 7.00 × 10.00 × 1.00 in. | 1.50 lbs | List price $49.95
About: Any organization's key accounts are its lifeblood.
5th edition from Kogan Page Ltd (April 5, 2012)
9780749463519 | details & prices | 376 pages | 6.75 × 9.50 × 1.00 in. | 1.46 lbs | List price $49.95
About: Very few books take the long-term, team-selling strategic view of key account management that this book takes.
4th edition from Kogan Page Ltd (June 1, 2008)
9780749452773 | details & prices | 379 pages | 7.50 × 9.50 × 1.00 in. | 1.85 lbs | List price $60.00
About: Very few books take the long-term, team-selling strategic view of KAM that this book takes.
from Kogan Page Ltd (January 3, 2010)

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