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Cover for 9781137582003 Cover for 9781349845088 Cover for 9780078112102 Cover for 9781250080684 Cover for 9781250118011 Cover for 9781522635185 Cover for 9789063694449 Cover for 9781633691889 Cover for 9781138191686 Cover for 9781138191709 Cover for 9780415834278 Cover for 9780750632850 Cover for 9781856175043 Cover for 9783834903518 Cover for 9783540000365 Cover for 9783540766148 Cover for 9781633692077 Cover for 9781472925350 Cover for 9781119071648 Cover for 9780749477158 Cover for 9784431552291 Cover for 9783838209609 Cover for 9780062415691 Cover for 9781630479626 Cover for 9781630479602 Cover for 9781138917903 Cover for 9781138917910 Cover for 9781910649541 Cover for 9781491958377 Cover for 9781591848363 Cover for 9781469096230 Cover for 9781576877715 Cover for 9780062324191 Cover for 9780062414885 Cover for 9781481533591
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Hardcover:

9781137582003 | Palgrave Macmillan, March 14, 2016, cover price $40.00

Paperback:

9781349845088 | Reprint edition (Palgrave Macmillan, May 6, 2017), cover price $79.99

Paperback:

9780750681353 | 1 edition (Routledge, February 12, 2013), cover price $54.95

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Product Description: Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers...read more

Hardcover:

9780078112102 | 7 student edition (McGraw-Hill College, March 3, 2017), cover price $295.40 | About this edition: Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future.

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Product Description: Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world’s leading brands...read more

Hardcover:

9781473629226 | Hodder & Stoughton, March 10, 2016, cover price $30.20
9781250080684 | St Martins Pr, February 23, 2016, cover price $25.99

Paperback:

9781250118011 | Reprint edition (Picador USA, February 14, 2017), cover price $16.00 | About this edition: Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes.

CD/Spoken Word:

9781522635185 | Mp3 una edition (Audible Studios on Brilliance audio, March 15, 2016), cover price $9.99

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Product Description: Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. As it is key to stand out in the services offered in addition to these products. A focus on the customer experience is needed...read more

Paperback:

9789063694449 | Bis Pub, February 14, 2017, cover price $34.95 | About this edition: Customer EXperience (CEX) is hot!

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Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Hardcover:

9781138191686 | 5 revised edition (Routledge, January 8, 2017), cover price $160.00

Paperback:

9781138191709 | 5 revised edition (Routledge, January 8, 2017), cover price $63.95 | About this edition: Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.

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Product Description: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market...read more

Paperback:

9780415834278 | 5 revised edition (Routledge, December 12, 2016), cover price $67.95 | About this edition: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market.
9781856175043 | 4th edition (Routledge, November 11, 2008), cover price $58.95
9780750632850 | 2nd edition (Butterworth-Heinemann, February 1, 1998), cover price $42.95

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Hardcover:

9783540766148 | 3 edition (Springer Verlag, December 7, 2016), cover price $69.95
9783540000365 | 2 edition (Springer Verlag, December 22, 2003), cover price $59.99

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Product Description: In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up...read more

Hardcover:

9780062415691 | Harperbusiness, November 29, 2016, cover price $29.99 | About this edition: In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.

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Hardcover:

9781630479626, titled "One Hour Marketing: The Entrepreneur’s Guide to Simple Effective Marketing" | Lam edition (Morgan James Pub, November 8, 2016), cover price $29.95

Paperback:

9781630479602, titled "One Hour Marketing: The Entrepreneur’s Guide to Simple Effective Marketing" | Morgan James Pub, November 8, 2016, cover price $14.95

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Hardcover:

9781138917903 | Routledge, November 7, 2016, cover price $150.00

Paperback:

9781138917910 | Reprint edition (Routledge, November 7, 2016), cover price $65.95

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Product Description: In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that customer service and product quality are fundamental to maintaining a competitive advantage...read more

Paperback:

9781910649541 | Lid Pub Inc, November 1, 2016, cover price $19.95 | About this edition: In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven.

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Hardcover:

9781591848363 | Portfolio, October 6, 2015, cover price $27.95

CD/Spoken Word:

9781469096230 | Unabridged edition (Gildan Audio, October 18, 2016), cover price $30.00

cover image for 9781576877715
Product Description: 64 Shots: Leadership in a Crazy World is a compendium of value-accelerators for business and life. It is gathered as a 64 shot method from the astute observations and remarkable life of creative business leader and iconoclast Kevin Roberts...read more

Hardcover:

9781576877715 | Power House Books, June 21, 2016, cover price $24.95 | About this edition: 64 Shots: Leadership in a Crazy World is a compendium of value-accelerators for business and life.

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Hardcover:

9780062324191 | Harperone, March 3, 2015, cover price $27.99

Paperback:

9780062414885 | Reprint edition (Harperone, October 18, 2016), cover price $16.99

CD/Spoken Word:

9781481533591 | Unabridged edition (Blackstone Audio Inc, March 10, 2015), cover price $34.99

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