| Hodder & Stoughton, March 10, 2016, cover price $30.20
| St Martins Pr, February 23, 2016, cover price $25.99 | About this edition:
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of âsmall dataâ in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangersâ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.
| Reprint edition (Picador USA, February 14, 2017), cover price $16.00 | About this edition:
Hired by the worldâs leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes.
| Mp3 una edition (Audible Studios on Brilliance audio, March 15, 2016), cover price $9.99 | About this edition:
Named one of the "Most Important Books of 2016" by Inc.