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Peter Cheverton has written 16 work(s)
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Product Description: Any organization's key accounts are its lifeblood. Key Account Management puts forward a unique yet straightforward planning methodology for identifying, obtaining, retaining and developing key customers.  Key account management focuses on the long-term investment of resources -- both in terms of product quality and account managers -- into a customer that can offer an exceptional return on resources...read more

Hardcover:

9780312404512, titled "Ideology and Cultural Production" | Palgrave Macmillan, April 1, 1979, cover price $27.50 | also contains Ideology and Cultural Production

Paperback:

9780749469405 | 6 edition (Kogan Page Ltd, February 28, 2015), cover price $49.95 | About this edition: Any organization's key accounts are its lifeblood.
9780749463519 | 5th edition (Kogan Page Ltd, April 5, 2012), cover price $49.95 | About this edition: Very few books take the long-term, team-selling strategic view of key account management that this book takes.
9780749452773 | 4th edition (Kogan Page Ltd, June 1, 2008), cover price $60.00 | About this edition: Very few books take the long-term, team-selling strategic view of KAM that this book takes.

Miscellaneous:

9780749454388 | Kogan Page Ltd, January 3, 2010, cover price $0.04 | also contains Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

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Product Description: Building the Value Machine describes the type of business that many aspire to - a business able to align its internal functions (commercial, technical, operational) in order to collaborate with its key customers in the creation of real and unique value, and all for mutual benefit...read more

Paperback:

9780749454852 | 1 edition (Kogan Page Ltd, December 28, 2009), cover price $49.95 | About this edition: Building the Value Machine describes the type of business that many aspire to - a business able to align its internal functions (commercial, technical, operational) in order to collaborate with its key customers in the creation of real and unique value, and all for mutual benefit.

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Product Description: Using specific, tailored examples and case studies from global financial services companies, Key Account Management in Financial Services provides marketing professionals in the financial services sector with expert advice on marketing and selling their financial products to large clients...read more

Hardcover:

9780749441876 | Hardcover with CD edition (Kogan Page Ltd, March 30, 2005), cover price $135.00 | About this edition: * Market-specific to financial services * CD Rom providing KAM analysis software, and access to further support.

Paperback:

9780749450694 | Pap/cdr edition (Kogan Page Ltd, January 1, 2008), cover price $60.00 | About this edition: Using specific, tailored examples and case studies from global financial services companies, Key Account Management in Financial Services provides marketing professionals in the financial services sector with expert advice on marketing and selling their financial products to large clients.

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Product Description: Una rápida y amplia introducción al mundo de Ia marca .Media Week Una buena gestión de marcas es el camino para hacer que una marca trabaje a mayor rendimiento. consiga resultados adecuados y obtenga éxito. Cualquier marca -ya sea nueva o vieja- debe ser gestionada...read more

Paperback:

9788497842198 | Gedisa Editorial S A, June 30, 2007, cover price $12.95 | About this edition: Una rápida y amplia introducción al mundo de Ia marca .

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Product Description: Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients...read more

Paperback:

9780749452278 | Reprint edition (Kogan Page Ltd, March 1, 2008), cover price $45.00 | About this edition: Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully.

Paperback:

9780749446659 | Kogan Page Ltd, August 30, 2006, cover price $17.95

cover image for 9780749445386
Product Description: A realistic and pracitical guide to success with the truly ""global"" customer

Hardcover:

9780749445386 | Kogan Page Ltd, May 30, 2006, cover price $69.95 | About this edition: A realistic and pracitical guide to success with the truly ""global"" customer

cover image for 9780749442989
Product Description: This is a brand new edition that focuses on the practical issues faced by today's marketing professionals. It is truly about turning strategy into action and provides answers to key marketing issues:

Paperback:

9780749442989 | 2 pap/com edition (Kogan Page Ltd, December 1, 2004), cover price $55.00 | About this edition: This is a brand new edition that focuses on the practical issues faced by today's marketing professionals.

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Product Description: Not just another introduction to marketing, ' ""Key Marketing Skills"" contains information, advice and guidance on the marketing issues of the moment, including key account management, CRM, and the impact on marketing of the e-revolution...read more (view table of contents, read Amazon.com's description)

Paperback:

9780749433550 | Pap/cdr edition (Kogan Page Ltd, June 2, 2004), cover price $40.00 | About this edition: Not just another introduction to marketing, ' ""Key Marketing Skills"" contains information, advice and guidance on the marketing issues of the moment, including key account management, CRM, and the impact on marketing of the e-revolution.

cover image for 9780749441692
Product Description: * New cases, several new chapters and significant updates on selecting new customers, key account plans and use of IT (view table of contents, read Amazon.com's description)

Paperback:

9780749441692, titled "Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status" | 3 pap/cdr edition (Kogan Page Ltd, March 1, 2004), cover price $55.00 | About this edition: * New cases, several new chapters and significant updates on selecting new customers, key account plans and use of IT
9780749435950 | Pap/cdr edition (Kogan Page Ltd, September 1, 2001), cover price $38.00 | About this edition: Any organization s key accounts are its lifeblood.

cover image for 9780749437299
Product Description: Key account management (KAM) is not a sales initiative, it is a business-wide process that must be managed and supported from the top. Here we have a book or all those involved in the management of key accounts, but uncertain about how these important customers are identified, selected and managed...read more

Paperback:

9780749437299 | Kogan Page Ltd, September 1, 2002, cover price $14.95 | About this edition: Key account management (KAM) is not a sales initiative, it is a business-wide process that must be managed and supported from the top.

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Product Description: Unlike other 'finance for the non-financial manager' books, this is not written by an accountant. Nor is it looking at accounting in the abstract, but relates to running a business in a real market. Given the unpredictability of the market place, there is an even greater need for non-financial managers to understand the financial and management accounting process...read more

Paperback:

9780749437251 | Kogan Page Ltd, June 1, 2002, cover price $14.95 | About this edition: Unlike other 'finance for the non-financial manager' books, this is not written by an accountant.

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Product Description: If your business is to be truly competitive, an e-strategy is essential.
By Peter Cheverton (editor) and Matt Haig

Paperback:

9780749437275 | Kogan Page Ltd, May 1, 2002, cover price $14.95 | About this edition: If your business is to be truly competitive, an e-strategy is essential.

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Product Description: This book is not for advertising and design professionals. It is for all those involved with building and defining their own brand, for those who know that brand management is crucial, but don't know how to go about it.Good brand management is the route to getting the brand to work harder and to make its proper mark...read more (view table of contents, read Amazon.com's description)

Paperback:

9780749437282 | Kogan Page Ltd, May 1, 2002, cover price $14.95 | About this edition: This book is not for advertising and design professionals.

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Product Description: Brilliant people love to be challenged. That's why you're attracted to this book. But behind all that brilliance, there's something bothering you. Your marketing plans look good but are not quite hitting the spot. They seem to fall short of their objectives...

Paperback:

9780749437268 | Kogan Page Ltd, May 1, 2002, cover price $14.95 | About this edition: Brilliant people love to be challenged.

cover image for 9780749430986
Product Description: Key Account Management (KAM) is central to any company's sales and marketing strategy. Peter Cheverton, experienced in KAM strategies with clients such as ICI, Guinness, DuPont, and BMW and offers highly practical planning and methodology for identifying, obtaining, retaining and developing key customers...read more (view table of contents, read Amazon.com's description)

Paperback:

9780749430986 | Kogan Page Ltd, April 1, 2000, cover price $27.95 | About this edition: Key Account Management (KAM) is central to any company's sales and marketing strategy.

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