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Cover for 9780814473559 Cover for 9780789019448 Cover for 9780789019455 Cover for 9783540440017 Cover for 9783642078859 Cover for 9780684859187 Cover for 9781416576440
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Describes the technocentric disregard for corporate strategy and general management principles that have weakened many of today's technology-driven business ventures and offers valuable advice on how to develop the customer service and quality that will help a company survive in a technology-driven economy. 30,000 first printing.

Hardcover:

9780738205427 | Perseus Books Group, November 1, 2001, cover price $26.00 | About this edition: Describes the technocentric disregard for corporate strategy and general management principles that have weakened many of today's technology-driven business ventures and offers valuable advice on how to develop the customer service and quality that will help a company survive in a technology-driven economy.

A provocative look at the new world of e-commerce lists a host of ideas about customer-business interactions over the Internet, and explains how businesses must adjust to cope with the digital economy. Reprint. 75,000 first printing.

Paperback:

9780738204314 | Reprint edition (Basic Books, January 10, 2001), cover price $15.95 | About this edition: Lists ninety-five ideas about customer-business interactions over the Internet, and explains how businesses must adjust.

CD/Spoken Word:

9780743507059 | Abridged edition (Simon & Schuster Sound Ideas, December 1, 2000), cover price $32.00 | About this edition: Presents ideas about customer-business interactions over the Internet, and explains how businesses must adjust.

Cassette/Spoken Word:

9780743507042 | Abridged edition (Simon & Schuster Sound Ideas, December 1, 2000), cover price $25.00 | About this edition: Presents ideas about customer-business interactions over the Internet, and explains how businesses must adjust.

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By David Bejou (editor) and Gopalkrishnan R. Iyer (editor)

Hardcover:

9780789019448 | Routledge, May 1, 2004, cover price $140.00

Paperback:

9780789019455 | Routledge, May 1, 2004, cover price $59.95

cover image for 9783642078859

Hardcover:

9783540440017 | Springer Verlag, May 1, 2003, cover price $109.00

Paperback:

9783642078859 | Springer Verlag, December 25, 2011, cover price $109.00

cover image for 9780738207698
A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment. Reprint. 30,000 first printing.

Hardcover:

9780738204086 | Perseus Books Group, October 1, 2001, cover price $25.00 | About this edition: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.

Paperback:

9780738207698 | Reprint edition (Basic Books, October 16, 2002), cover price $15.00 | About this edition: A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.

CD/Spoken Word:

9780743507868 | Abridged edition (Simon & Schuster Sound Ideas, October 1, 2001), cover price $20.00 | About this edition: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.

Cassette/Spoken Word:

9780743507851 | Abridged edition (Simon & Schuster Sound Ideas, October 1, 2001), cover price $18.00 | About this edition: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.

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Argues that simplicity is the key to future marketing success, demonstrating the need by consumers for more streamlined and less intrusive approaches to advertising and marketing.

Hardcover:

9780684859187 | Free Pr, October 1, 2000, cover price $26.00 | About this edition: Argues that simplicity is the key to future marketing success, demonstrating the need by consumers for more streamlined and less intrusive approaches to advertising and marketing.

Paperback:

9781416576440 | Free Pr, September 10, 2007, cover price $19.95

cover image for 9781466685864

Hardcover:

9781466685864 | Har/psc edition (Information Science Pub, July 16, 2015), cover price $200.00

Paperback:

9780534086473, titled "Public Relation Cases" | Wadsworth Pub Co, February 1, 1988, cover price $38.95 | also contains Public Relation Cases

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