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Gonzo Marketing: Winning Through Worst Practices
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Bibliographic Detail
Publisher Basic Books
Publication date October 16, 2002
Pages 256
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9780738207698
ISBN-10 0738207691
Dimensions 0.75 by 5.75 by 9.25 in.
Weight 0.80 lbs.
Original list price $15.00
Summaries and Reviews
Summary
A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment. Reprint. 30,000 first printing.
Editions
Hardcover
Book cover for 9780738204086
 
from Perseus Books Group (October 1, 2001)
9780738204086 | details & prices | 240 pages | 6.50 × 9.50 × 0.87 in. | 1.10 lbs | List price $25.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Paperback
Book cover for 9780738207698
 
The price comparison is for this edition
Reprint edition from Basic Books (October 16, 2002)
9780738207698 | details & prices | 256 pages | 5.75 × 9.25 × 0.75 in. | 0.80 lbs | List price $15.00
About: A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
CD/Spoken Word
Book cover for 9780743507868
 
Abridged edition from Simon & Schuster Sound Ideas (October 1, 2001)
9780743507868 | details & prices | 4.75 × 5.50 × 0.30 in. | 0.25 lbs | List price $20.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Cassette/Spoken Word
Book cover for 9780743507851
 
Abridged edition from Simon & Schuster Sound Ideas (October 1, 2001)
9780743507851 | details & prices | 4.25 × 7.25 × 0.50 in. | 0.25 lbs | List price $18.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.

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