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Gonzo Marketing: Winning Through Worst Practices
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Bibliographic Detail
Publisher
Simon & Schuster Sound Ideas
Publication date
October 1, 2001
Binding
Cassette/Spoken Word
Edition
Abridged
Book category
Adult Non-Fiction
ISBN-13
9780743507851
ISBN-10
0743507851
Dimensions
0.50 by 4.25 by 7.25 in.
Weight
0.25 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$18.00
Other format details
audio
§As reported by publisher
Summaries and Reviews
Summary
A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment. Read by the author.
Editions
Hardcover
from Perseus Books Group (October 1, 2001)
9780738204086 | details & prices | 240 pages | 6.50 × 9.50 × 0.87 in. | 1.10 lbs | List price $25.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Paperback
Reprint edition from Basic Books (October 16, 2002)
9780738207698 | details & prices | 256 pages | 5.75 × 9.25 × 0.75 in. | 0.80 lbs | List price $15.00
About: A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
About: A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
CD/Spoken Word
Abridged edition from Simon & Schuster Sound Ideas (October 1, 2001)
9780743507868 | details & prices | 4.75 × 5.50 × 0.30 in. | 0.25 lbs | List price $20.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Cassette/Spoken Word
The price comparison is for this edition
Abridged edition from Simon & Schuster Sound Ideas (October 1, 2001)
9780743507851 | details & prices | 4.25 × 7.25 × 0.50 in. | 0.25 lbs | List price $18.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
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