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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
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Hardcover
from Free Pr (October 1, 2000)
9780684859187 | details & prices | 288 pages | 6.25 × 9.50 × 1.25 in. | 1.25 lbs | List price $26.00
About: Argues that simplicity is the key to future marketing success, demonstrating the need by consumers for more streamlined and less intrusive approaches to advertising and marketing.
About: Argues that simplicity is the key to future marketing success, demonstrating the need by consumers for more streamlined and less intrusive approaches to advertising and marketing.
Paperback
from Free Pr (September 10, 2007)
9781416576440 | details & prices | 274 pages | 6.00 × 8.75 × 0.75 in. | 0.95 lbs | List price $19.95