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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
By
Peter Sealey and
Steven M. Cristol
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Bibliographic Detail
Publisher
Free Pr
Publication date
October 1, 2000
Pages
288
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780684859187
ISBN-10
0684859181
Dimensions
1.25 by 6.25 by 9.50 in.
Weight
1.25 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$26.00
§As reported by publisher
Summaries and Reviews
Summary
Arguing that simplicity is the key to future marketing success, the authors of this groundbreaking new book demonstrate that consumers are overwhelmed by new products and services and will welcome more streamlined, less intrusive approaches to advertising and marketing. 17,500 first printing.
(view table of contents)Editions
Hardcover
The price comparison is for this edition
from Free Pr (October 1, 2000)
9780684859187 | details & prices | 288 pages | 6.25 × 9.50 × 1.25 in. | 1.25 lbs | List price $26.00
About: Argues that simplicity is the key to future marketing success, demonstrating the need by consumers for more streamlined and less intrusive approaches to advertising and marketing.
About: Argues that simplicity is the key to future marketing success, demonstrating the need by consumers for more streamlined and less intrusive approaches to advertising and marketing.
Paperback
from Free Pr (September 10, 2007)
9781416576440 | details & prices | 274 pages | 6.00 × 8.75 × 0.75 in. | 0.95 lbs | List price $19.95
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