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Gonzo Marketing: Winning Through Worst Practices
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Jump down to see edition details for: Hardcover | Paperback | CD/Spoken Word | Cassette/Spoken Word
Bibliographic Detail
Publisher Simon & Schuster Sound Ideas
Publication date October 1, 2001
Binding CD/Spoken Word
Edition Abridged
Book category Adult Non-Fiction
ISBN-13 9780743507868
ISBN-10 074350786X
Dimensions 0.30 by 4.75 by 5.50 in.
Weight 0.25 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $20.00
Other format details audio
§As reported by publisher
Summaries and Reviews
Summary
A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment. Read by the author.
Editions
Hardcover
Book cover for 9780738204086
 
from Perseus Books Group (October 1, 2001)
9780738204086 | details & prices | 240 pages | 6.50 × 9.50 × 0.87 in. | 1.10 lbs | List price $25.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Paperback
Book cover for 9780738207698
 
Reprint edition from Basic Books (October 16, 2002)
9780738207698 | details & prices | 256 pages | 5.75 × 9.25 × 0.75 in. | 0.80 lbs | List price $15.00
About: A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
CD/Spoken Word
Book cover for 9780743507868
 
The price comparison is for this edition
Abridged edition from Simon & Schuster Sound Ideas (October 1, 2001)
9780743507868 | details & prices | 4.75 × 5.50 × 0.30 in. | 0.25 lbs | List price $20.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Cassette/Spoken Word
Book cover for 9780743507851
 
Abridged edition from Simon & Schuster Sound Ideas (October 1, 2001)
9780743507851 | details & prices | 4.25 × 7.25 × 0.50 in. | 0.25 lbs | List price $18.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.

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