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Gonzo Marketing: Winning Through Worst Practices
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Bibliographic Detail
Publisher
Perseus Books Group
Publication date
October 1, 2001
Pages
240
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780738204086
ISBN-10
0738204080
Dimensions
0.87 by 6.50 by 9.50 in.
Weight
1.10 lbs.
Availability§
Out of Print
Original list price
$25.00
§As reported by publisher
Summaries and Reviews
Summary
A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment. 100,000 first printing.
Editions
Hardcover
The price comparison is for this edition
from Perseus Books Group (October 1, 2001)
9780738204086 | details & prices | 240 pages | 6.50 × 9.50 × 0.87 in. | 1.10 lbs | List price $25.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Paperback
Reprint edition from Basic Books (October 16, 2002)
9780738207698 | details & prices | 256 pages | 5.75 × 9.25 × 0.75 in. | 0.80 lbs | List price $15.00
About: A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
About: A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
CD/Spoken Word
Abridged edition from Simon & Schuster Sound Ideas (October 1, 2001)
9780743507868 | details & prices | 4.75 × 5.50 × 0.30 in. | 0.25 lbs | List price $20.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Cassette/Spoken Word
Abridged edition from Simon & Schuster Sound Ideas (October 1, 2001)
9780743507851 | details & prices | 4.25 × 7.25 × 0.50 in. | 0.25 lbs | List price $18.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
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