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David Bejou has written 7 work(s)
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Cover for 9781138139435 Cover for 9780789034366 Cover for 9780789038036 Cover for 9780789038029 Cover for 9780789031617 Cover for 9780789031624 Cover for 9780789024602 Cover for 9780789024619 Cover for 9780789019448 Cover for 9780789019455
cover image for 9781138139435
Product Description: Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business...read more
By David Bejou (editor)

Hardcover:

9781138139435 | Routledge, January 20, 2016, cover price $165.00 | About this edition: Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed.
9780789034359 | Routledge, November 13, 2006, cover price $140.00

Paperback:

9780789034366 | Routledge, November 13, 2006, cover price $45.00 | About this edition: Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed.

cover image for 9780789038036
Product Description: Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries...read more
By Lerzan Aksoy (editor), David Bejou (editor) and Timothy L. Keiningham (editor)

Paperback:

9780789038036 | Routledge, February 22, 2008, cover price $57.95 | About this edition: Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries.

cover image for 9780789038029
Product Description: Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries...read more
By Lerzan Aksoy (editor), David Bejou (editor) and Timothy L. Keiningham (editor)

Hardcover:

9780789038029 | Routledge, February 14, 2008, cover price $140.00 | About this edition: Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries.

cover image for 9780789031624
Product Description: The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized...read more
By David Bejou (editor) and Adrian Palmer (editor)

Hardcover:

9780789031617 | Routledge, May 30, 2006, cover price $140.00 | About this edition: The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized.

Paperback:

9780789031624, titled "Future of Relationship Marketing" | Routledge, June 15, 2006, cover price $62.95 | About this edition: The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized.

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Product Description: Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees...read more
By David Bejou (editor) and Michael D. Hartline (editor)

Hardcover:

9780789024602 | Routledge, December 1, 2004, cover price $140.00 | About this edition: Use these techniques to improve staff performance!

Paperback:

9780789024619 | Routledge, December 1, 2004, cover price $62.95 | About this edition: Use these techniques to improve staff performance!

cover image for 9780789019448
Product Description: Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty...read more
By David Bejou (editor) and Gopalkrishnan R. Iyer (editor)

Hardcover:

9780789019448 | Routledge, May 1, 2004, cover price $140.00 | About this edition: Discover an important tool in the development of new marketing strategies for satisfying online customers!

Paperback:

9780789019455 | Routledge, May 1, 2004, cover price $59.95 | About this edition: Discover an important tool in the development of new marketing strategies for satisfying online customers!

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