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Gopalkrishnan R. Iyer has written 5 work(s)
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Cover for 9783835008014 Cover for 9780789033406 Cover for 9780789019448 Cover for 9780789019455 Cover for 9780789008329 Cover for 9780789009616 Cover for 9780789009791
E-services: Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2
cover image for 9783835008014
Product Description: This volume presents the best papers of the special issue "E-Services" of the Journal of Value Chain Management. In association with Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field "E-Services"...read more
By Gopalkrishnan R. Iyer (editor)
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Paperback:

9783835008014 | Special edition (Deutscher Universit€ts Verlag, May 24, 2007), cover price $109.00 | About this edition: This volume presents the best papers of the special issue "E-Services" of the Journal of Value Chain Management.

Capturing Customer Equity: Moving from Products to Customers
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By David Bejou (editor) and Gopalkrishnan R. Iyer (editor)
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Paperback:

9780789033406 | Routledge, July 27, 2006, cover price $63.95

Customer Relationship Management in Electronic Markets
cover image for 9780789019448
By David Bejou (editor) and Gopalkrishnan R. Iyer (editor)
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Hardcover:

9780789019448 | Routledge, May 1, 2004, cover price $140.00

Paperback:

9780789019455 | Routledge, May 1, 2004, cover price $59.95

Teaching International Business: Ethics and Corporate Social Responsibility
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By Gopalkrishnan R. Iyer (editor)
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Hardcover:

9780789008329 | Routledge, June 1, 2000, cover price $135.00

Marketing Challenges in Transition Economies of Europe, Baltic States and the C.I.S
cover image for 9780789009616
By Gopalkrishnan R. Iyer (editor) and Lance A. Masters (editor)
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Hardcover:

9780789009616 | Routledge, November 1, 1999, cover price $125.00

Paperback:

9780789009791 | Routledge, November 1, 1999, cover price $62.95

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