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Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it.In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.

Hardcover:

9781137582003 | Palgrave Macmillan, March 14, 2016, cover price $40.00 | About this edition: Has a commercial ever brought you to tears?

Paperback:

9781349845088 | Reprint edition (Palgrave Macmillan, May 6, 2017), cover price $79.99

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Product Description: One of the country's leading activist curators explores how corporations and governments have used art and culture to mystify and manipulate us.The production of culture was once the domain of artists, but beginning in the early 1900s, the emerging fields of public relations, advertising and marketing transformed the way the powerful communicate with the rest of us...read more

Hardcover:

9781612195735 | Melville Pub House, January 17, 2017, cover price $26.95 | About this edition: One of the country's leading activist curators explores how corporations and governments have used art and culture to mystify and manipulate us.

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Product Description: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions...read more
By Ezequiel Korin (editor)

Hardcover:

9781138649521 | Routledge, December 1, 2016, cover price $140.00 | About this edition: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising.

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Product Description: Your business relies on you for its survival, and its life-blood is sales. Build a robust platform is the most effective and sustainable way to attract prospects and convert them into customers.Literary agent and expert platform consultant Wendy Keller shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune...read more

Paperback:

9781599185989 | Entrepreneur Pr, November 15, 2016, cover price $21.95 | About this edition: Your business relies on you for its survival, and its life-blood is sales.

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Product Description: The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypesMichael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process...read more

Hardcover:

9780500518960 | Thames & Hudson, October 18, 2016, cover price $50.00 | About this edition: The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypesMichael Johnson is one of the world’s leading graphic designers and brand consultants.

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Product Description: Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as it determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer...read more

Paperback:

9789063694326 | Bis Pub, September 13, 2016, cover price $34.95 | About this edition: Conceptual thinking involves adding vision to a product, service, or organisation.

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Product Description: The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third editionIn creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept...read more

Paperback:

9780500292679 | 3 edition (Thames & Hudson, September 13, 2016), cover price $31.95 | About this edition: The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third editionIn creative advertising, no amount of glossy presentation will improve a bad idea.

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Product Description: The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen...read more

Hardcover:

9781138812260 | Routledge, September 8, 2016, cover price $160.00 | About this edition: The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers.

Paperback:

9781138812277 | Routledge, September 8, 2016, cover price $59.95 | About this edition: The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers.

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Product Description: The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit...read more

Hardcover:

9781138013353 | 2 revised edition (Routledge, September 7, 2016), cover price $152.00 | About this edition: The role of the film marketer is both vital and challenging.

Paperback:

9781138013360 | 2 revised edition (Routledge, September 7, 2016), cover price $63.95 | About this edition: The role of the film marketer is both vital and challenging.
9780750686839 | 1 edition (Routledge, October 27, 2009), cover price $50.95 | About this edition: Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook.

Miscellaneous:

9780080942919 | 1 edition (Routledge, October 1, 2009), cover price $83.95

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Product Description: The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals...read more

Hardcover:

9781138689152 | 6 revised edition (Routledge, September 21, 2016), cover price $160.00 | About this edition: The Media Handbook provides a practical introduction to the advertising media planning and buying processes.
9780415856720 | 5th edition (Routledge, November 8, 2013), cover price $160.00 | About this edition: The Media Handbook provides a practical introduction to the advertising media planning and buying process.
9780415873536 | 4th edition (Routledge, June 9, 2010), cover price $110.00 | About this edition: The Media Handbook provides an introduction to the complete media planning and buying process.

Paperback:

9781138689169 | 6 revised edition (Routledge, September 21, 2016), cover price $60.95 | About this edition: The Media Handbook provides a practical introduction to the advertising media planning and buying processes.
9780415856713 | 5th edition (Routledge, November 1, 2013), cover price $60.95 | About this edition: The Media Handbook provides a practical introduction to the advertising media planning and buying process.
9780415873543 | 4th edition (Routledge, June 9, 2010), cover price $48.95 | About this edition: The Media Handbook provides an introduction to the complete media planning and buying process.

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Product Description: Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential. It offers practical, step-by-step advice that salespeople can take to prevent the competition from selling their products or services, revealing the components involved in gaining full control of a sales situation...read more
By Pete Larkin (narrator)

CD/Spoken Word:

9781531816452 | Mp3 una edition (Audible Studios on Brilliance audio, August 30, 2016), cover price $9.99 | About this edition: Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential.

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Product Description: In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services previously unknown to islanders...read more

Hardcover:

9780415896986 | Routledge, December 21, 2011, cover price $160.00

Paperback:

9781138212701 | Routledge, August 15, 2016, cover price $54.95 | About this edition: In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow.

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Product Description: Right of publicity is multi-faceted, complex, and continuing to evolve. This book is a clear and accessible examination of the topic that is designed to appeal to legal advisors, business and talent managers, and celebrities themselves...read more

Paperback:

9781634250153 | Amer Bar Assn, August 7, 2016, cover price $89.95 | About this edition: Right of publicity is multi-faceted, complex, and continuing to evolve.

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Product Description: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds...read more
By Charles Dennis (editor)

Hardcover:

9781786354563 | Emerald Group Pub Ltd, January 8, 2016, cover price $131.95 | About this edition: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

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Product Description: Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter...read more
By Alison Larkin (narrator)

CD/Spoken Word:

9781522697107 | Mp3 una edition (Audible Studios on Brilliance audio, July 19, 2016), cover price $9.99 | About this edition: Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively.

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Product Description:  This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era...read more

Hardcover:

9780745671161 | Polity Pr, July 5, 2016, cover price $64.95 | About this edition:  This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization.

Paperback:

9780745671178 | Reprint edition (Polity Pr, July 5, 2016), cover price $24.95 | About this edition:  This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization.

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Product Description: Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals...read more

Hardcover:

9781138948594 | Routledge, July 1, 2016, cover price $200.00 | About this edition: Social media has ushered in a new era of communication between organizations and key stakeholders.

Paperback:

9781138948600 | Routledge, July 1, 2016, cover price $49.95 | About this edition: Social media has ushered in a new era of communication between organizations and key stakeholders.

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Product Description: With an increasing volume of customer time and attention being devoted to mobile and social channels, sales teams need to ensure that they are visible and available online.  Until now this has been an area largely left to marketing, but as disciplines converge, sales people need to add digital skills to their existing skillset and how to translate core selling expertise into online business development...read more

Paperback:

9780749475079 | Kogan Page Ltd, September 28, 2016, cover price $24.95 | About this edition: With an increasing volume of customer time and attention being devoted to mobile and social channels, sales teams need to ensure that they are visible and available online.

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Product Description: Research indicates that 81 percent of people have a book they want to write. Shifts in publishing have created a broad range of options that both make it easier than ever to be published and, unfortunately, more confusing.How do you determine what is best for you or your book? In this up-to-date, groundbreaking book, Mark L...read more

Paperback:

9781943425334 | Elevate, September 20, 2016, cover price $15.95 | About this edition: Research indicates that 81 percent of people have a book they want to write.

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Product Description: The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them...read more

Paperback:

9781776090129 | Penguin Random House South Africa, May 31, 2016, cover price $18.95 | About this edition: The way businesses buy from one another has changed profoundly in recent years.

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Product Description: The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again...read more

Hardcover:

9780765646576 | Routledge, June 10, 2016, cover price $140.00 | About this edition: The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication.

Paperback:

9780765646583 | Routledge, June 10, 2016, cover price $47.95 | About this edition: The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication.

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Product Description: Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios...read more

Hardcover:

9780415744133 | Routledge, May 27, 2016, cover price $145.00 | About this edition: Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems.

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Product Description: PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2016 Key Findings: •Plunkett Research lists top 400 companies in Advertising & Branding and names top trends changing the industry for the mid term. Key Features: •Industry trends analysis, market data and competitive intelligence •Market forecasts and Industry Statistics •Industry Associations and Professional Societies List •In-Depth Profiles of hundreds of leading companies •Industry Glossary •Buyer may register for free access to search and export data at Plunkett Research Online •Link to our 5-minute video overview of this industry Pages: 500 Statistical Tables Provided: 10 Companies Profiled: 359 Geographic Focus: Global A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms...read more

Paperback:

9781628313925 | Plunkett Research Ltd, May 11, 2016, cover price $349.99 | About this edition: PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2016 Key Findings: •Plunkett Research lists top 400 companies in Advertising & Branding and names top trends changing the industry for the mid term.

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Product Description: Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!"Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance...read more
By Peter Ganim (narrator)

CD/Spoken Word:

9781511384650 | Mp3 una edition (Audible Studios on Brilliance audio, November 8, 2016), cover price $9.99 | About this edition: Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?

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