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Cover for 9781137582003 Cover for 9781349845088 Cover for 9781612195735 Cover for 9781138649521 Cover for 9781599185989 Cover for 9780500518960 Cover for 9781599185965 Cover for 9789063694326 Cover for 9780500292679 Cover for 9781138812260 Cover for 9781138812277 Cover for 9781138013353 Cover for 9780750686839 Cover for 9781138013360 Cover for 9780415856720 Cover for 9780415873536 Cover for 9781138689152 Cover for 9780415856713 Cover for 9780415873543 Cover for 9781138689169 Cover for 9781531816452 Cover for 9780415896986 Cover for 9781138212701 Cover for 9781634250153 Cover for 9781786354563 Cover for 9781522697107 Cover for 9780745671161 Cover for 9780745671178 Cover for 9781138948594 Cover for 9781138948600 Cover for 9780749475079 Cover for 9781943425334 Cover for 9781776090129 Cover for 9780765646576 Cover for 9780765646583 Cover for 9780415744133 Cover for 9781628313925 Cover for 9781511384650
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Hardcover:

9781137582003 | Palgrave Macmillan, March 14, 2016, cover price $40.00

Paperback:

9781349845088 | Reprint edition (Palgrave Macmillan, May 6, 2017), cover price $79.99

cover image for 9780500292679

Paperback:

9780500292679 | 3 edition (Thames & Hudson, September 13, 2016), cover price $31.95

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Product Description: The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen...read more

Hardcover:

9781138812260 | Routledge, September 8, 2016, cover price $160.00 | About this edition: The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers.

Paperback:

9781138812277 | Routledge, September 8, 2016, cover price $59.95 | About this edition: The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers.

cover image for 9781138013353
Product Description: The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit...read more

Hardcover:

9781138013353 | 2 revised edition (Routledge, September 7, 2016), cover price $152.00 | About this edition: The role of the film marketer is both vital and challenging.

Paperback:

9781138013360 | 2 revised edition (Routledge, September 7, 2016), cover price $63.95 | About this edition: The role of the film marketer is both vital and challenging.
9780750686839 | 1 edition (Routledge, October 27, 2009), cover price $50.95 | About this edition: Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook.

Miscellaneous:

9780080942919 | 1 edition (Routledge, October 1, 2009), cover price $83.95

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Product Description: The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals...read more

Hardcover:

9781138689152 | 6 revised edition (Routledge, September 21, 2016), cover price $160.00 | About this edition: The Media Handbook provides a practical introduction to the advertising media planning and buying processes.
9780415856720 | 5th edition (Routledge, November 8, 2013), cover price $160.00
9780415873536 | 4th edition (Routledge, June 9, 2010), cover price $110.00 | About this edition: The Media Handbook provides an introduction to the complete media planning and buying process.

Paperback:

9781138689169 | 6 revised edition (Routledge, September 21, 2016), cover price $60.95 | About this edition: The Media Handbook provides a practical introduction to the advertising media planning and buying processes.
9780415856713 | 5th edition (Routledge, November 1, 2013), cover price $60.95 | About this edition: The Media Handbook provides a practical introduction to the advertising media planning and buying process.
9780415873543 | 4th edition (Routledge, June 9, 2010), cover price $48.95 | About this edition: The Media Handbook provides an introduction to the complete media planning and buying process.

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By Pete Larkin (narrator)

CD/Spoken Word:

9781531816452 | Mp3 una edition (Audible Studios on Brilliance audio, August 30, 2016), cover price $9.99

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Product Description: In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services previously unknown to islanders...read more

Hardcover:

9780415896986 | Routledge, December 21, 2011, cover price $160.00

Paperback:

9781138212701 | Routledge, August 15, 2016, cover price $54.95 | About this edition: In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow.

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Product Description: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds...read more
By Charles Dennis (editor)

Hardcover:

9781786354563 | Emerald Group Pub Ltd, January 8, 2016, cover price $131.95 | About this edition: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

cover image for 9781522697107
By Alison Larkin (narrator)

CD/Spoken Word:

9781522697107 | Mp3 una edition (Audible Studios on Brilliance audio, July 19, 2016), cover price $9.99

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Product Description:  This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era...read more

Hardcover:

9780745671161 | Polity Pr, July 5, 2016, cover price $64.95 | About this edition:  This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization.

Paperback:

9780745671178 | Reprint edition (Polity Pr, July 5, 2016), cover price $24.95 | About this edition:  This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization.

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Product Description: Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals...read more

Hardcover:

9781138948594 | Routledge, July 1, 2016, cover price $200.00 | About this edition: Social media has ushered in a new era of communication between organizations and key stakeholders.

Paperback:

9781138948600 | Routledge, July 1, 2016, cover price $49.95 | About this edition: Social media has ushered in a new era of communication between organizations and key stakeholders.

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Product Description: The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them...read more

Paperback:

9781776090129 | Penguin Random House South Africa, May 31, 2016, cover price $18.95 | About this edition: The way businesses buy from one another has changed profoundly in recent years.

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Hardcover:

9780765646576 | Routledge, June 10, 2016, cover price $140.00

Paperback:

9780765646583 | Routledge, June 10, 2016, cover price $47.95

cover image for 9780415744133
Product Description: Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios...read more

Hardcover:

9780415744133 | Routledge, May 27, 2016, cover price $145.00 | About this edition: Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems.

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Product Description: Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!"Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance...read more
By Peter Ganim (narrator)

CD/Spoken Word:

9781511384650 | Mp3 una edition (Audible Studios on Brilliance audio, November 8, 2016), cover price $9.99 | About this edition: Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?

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