Strategic Planning for Public Relations | Social Media: How to Engage, Share, and Connect | A Roadmap for Teaching Social Media: All the assignments, rubrics, and feedback guides you'll need to present a strategic social media course! | The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly | Developing the Public Relations Campaign | Public Relations | Likeable Social Media
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.
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