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Marketing Without Advertising: Brand Preference and Consumer Choice in Cuba
By
Emilio Morales and
Joseph L. Scarpaci
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Bibliographic Detail
Publisher
Routledge
Publication date
December 21, 2011
Pages
229
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780415896986
ISBN-10
0415896983
Dimensions
0.75 by 6.25 by 9.50 in.
Weight
1 lbs.
Original list price
$160.00
Summaries and Reviews
Editions
Hardcover
The price comparison is for this edition
from Routledge (December 21, 2011)
9780415896986 | details & prices | 229 pages | 6.25 × 9.50 × 0.75 in. | 1.00 lbs | List price $160.00
Paperback
from Routledge (August 15, 2016)
9781138212701 | details & prices | 230 pages | List price $54.95
About: In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castroâs government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow.
About: In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castroâs government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow.
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