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Finola Kerrigan has written 3 work(s)
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Product Description: The role of the film marketer is both vital and challenging. Promotion is one of the industryâs biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit...read more
Hardcover:
9781138013353 | 2 revised edition (Routledge, September 7, 2016), cover price $152.00 | About this edition: The role of the film marketer is both vital and challenging.
Paperback:
9781138013360 | 2 revised edition (Routledge, September 7, 2016), cover price $63.95 | About this edition: The role of the film marketer is both vital and challenging.
9780750686839 | 1 edition (Routledge, October 27, 2009), cover price $50.95
Miscellaneous:
9780080942919 | 1 edition (Routledge, October 1, 2009), cover price $83.95
Hardcover:
9780415496858 | 1 edition (Routledge, June 2, 2010), cover price $180.00
Paperback:
9780415496865 | 1 edition (Routledge, June 2, 2010), cover price $61.95
Product Description: Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field...read more
Paperback:
9780750659680 | Routledge, July 7, 2004, cover price $58.95 | About this edition: Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur.
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