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Multi-channel Marketing, Branding and Retail Design: New Challenges and Opportunities
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Hardcover
With T. C. Melewar (other contributor), Charles Mcintyre (other contributor) |
from Emerald Group Pub Ltd (January 8, 2016)
9781786354563 | details & prices | 288 pages | List price $131.95
About: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
About: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.