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Social Media Campaigns: Strategies for Public Relations and Marketing
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Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.



Editions
Hardcover
Book cover for 9781138948594
 
from Routledge (July 1, 2016)
9781138948594 | details & prices | 184 pages | List price $200.00
About: Social media has ushered in a new era of communication between organizations and key stakeholders.
Paperback
Book cover for 9781138948600
 
The price comparison is for this edition
from Routledge (July 1, 2016)
9781138948600 | details & prices | 184 pages | List price $49.95
About: Social media has ushered in a new era of communication between organizations and key stakeholders.

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