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Product Description: Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals...read more

Hardcover:

9781138948594 | Routledge, July 1, 2016, cover price $200.00 | About this edition: Social media has ushered in a new era of communication between organizations and key stakeholders.

Paperback:

9781138948600 | Routledge, July 1, 2016, cover price $49.95 | About this edition: Social media has ushered in a new era of communication between organizations and key stakeholders.

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