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Cover for 9781138144040 Cover for 9780415626392 Cover for 9781137444172 Cover for 9780230607569 Cover for 9780230340336 Cover for 9780230607576 Cover for 9781608321452 Cover for 9780071745574 Cover for 9781599184227 Cover for 9780470669976 Cover for 9780470563632 Cover for 9780980174526 Cover for 9783790815856 Cover for 9780471229179 Cover for 9780962141553 Cover for 9781887229005 Cover for 9781887229067 Cover for 9781887229418
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Hardcover:

9781138144040 | Routledge, April 21, 2016, cover price $165.00

Paperback:

9780415626392 | Routledge, August 13, 2012, cover price $45.95

cover image for 9781137444172
Product Description: The current international financial system has created a huge gap between the wealthy and the rest. Grounded and straightforward in his approach, Brahm calls for a turn away from economic systems dangerously steeped in ideology and stymied by politics, outlining a new global consensus based on pragmatism, common sense, and grass-roots realities...read more

Hardcover:

9781137444172 | Palgrave Macmillan, October 21, 2014, cover price $37.00 | About this edition: The current international financial system has created a huge gap between the wealthy and the rest.

cover image for 9780230340336
Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.

Hardcover:

9780230607569 | Palgrave Macmillan, August 15, 2008, cover price $105.00 | About this edition: Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.

Paperback:

9780230340336 | 2 edition (Palgrave Macmillan, December 11, 2012), cover price $26.00
9780230607576 | Palgrave Macmillan, August 15, 2008, cover price $25.00 | About this edition: Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives.

cover image for 9781608321452
Product Description: NEW EDITION AVAILABLE. Search for Storybranding 2.0 Why would a 30-year advertising verteran claim that most advertising is a waste of money? Having worked on many famous brands as an advertising executive, Jim Signorelli has found that today, in order for advertising to be truly effective, the brand being promoted must work the way a good story works...read more

Hardcover:

9781608321452 | Greenleaf Book Group Llc, January 1, 2012, cover price $24.95 | About this edition: NEW EDITION AVAILABLE.

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Paperback:

9781599184227 | Entrepreneur Pr, September 9, 2011, cover price $21.95

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Product Description: Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing...read more

Paperback:

9780470669976 | 7 edition (John Wiley & Sons Inc, April 19, 2011), cover price $70.00 | About this edition: Now in its 7th edition, Marketing Plans is a highly renowned international bestseller.

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Hardcover:

9780470563632, titled "If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity" | John Wiley & Sons Inc, April 12, 2010, cover price $24.95

Miscellaneous:

9780470610565 | John Wiley & Sons Inc, March 18, 2010, cover price $24.95
9780470610589 | John Wiley & Sons Inc, March 9, 2010, cover price N/A

cover image for 9780980174526
Product Description: If you're confused and disillusioned by the simplistic techniques and acronym-laden formulas coming at you from every direction about how to create a brand that attracts customers, and engages and delights them, you're in luck! In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how today's successful brands are different from others, much different! You'll finally realize why branding as media-based, image-making, and persuasive communication is rapidly losing its effectiveness, and why customers have tuned out the irrelevant chatter of dispassionate messaging and uninspired employees...read more

Paperback:

9780980174526 | Paramount Market Pub, September 15, 2008, cover price $19.95 | About this edition: If you're confused and disillusioned by the simplistic techniques and acronym-laden formulas coming at you from every direction about how to create a brand that attracts customers, and engages and delights them, you're in luck!

cover image for 9783790815856
Product Description: Das sektorale Marketing berührt auf zentrale Weise das Verhältnis von Marketingwissenschaft und Praxis. Die Autoren zeigen in ihren Beiträgen auf, dass das sektorale Marketing zum einen eine wesentliche Transferaufgabe bei der Erschließung von "Marketing-Neuland" leistet, zum anderen mit der sektorspezifischen Forschung im Konsumgüter-, Dienstleistungs-, Investitionsgüter-, Handels-, Nonprofitbereich und internationalen Marketing wichtige Erkenntnisse zur allgemeinen Marketingtheorie beisteuert...read more
By Arnold Schuh (editor)

Hardcover:

9783790815856 | Physica Verlag, May 19, 2005, cover price $139.00 | About this edition: Das sektorale Marketing berührt auf zentrale Weise das Verhältnis von Marketingwissenschaft und Praxis.

Hardcover:

9780471229179 | John Wiley & Sons Inc, January 20, 2003, cover price $29.95

Miscellaneous:

9780471454533 | John Wiley & Sons Inc, March 24, 2003, cover price $29.95

cover image for 9781887229418
Product Description: This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system...read more

Paperback:

9781887229418 | 4th edition (Copy Workshop, July 25, 2010), cover price $39.95 | About this edition: This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.
9781887229067 | 3 edition (Copy Workshop, January 1, 2000), cover price $32.75 | About this edition: This book is intended for anyone who wants to know how to write a marketing plan.
9781887229005 | Copy Workshop, June 1, 1997, cover price $24.95 | About this edition: This book is intended for anyone who wants to know how to write a marketing plan.
9780962141553 | Copy Workshop, September 1, 1993, cover price $19.50 | About this edition: This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.

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