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Media Selling: Television, Print, Internet, Radio
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Bibliographic Detail
Publisher
Blackwell Pub
Publication date
April 13, 2009
Pages
600
Binding
Paperback
Edition
4th
Book category
Adult Non-Fiction
ISBN-13
9781405158398
ISBN-10
1405158395
Dimensions
1.50 by 6.50 by 9.75 in.
Weight
2.34 lbs.
Published in
Great Britain
Original list price
$77.95
Amazon.com says people who bought this book also bought:
Advertising Research | International Marketing | Think Public Relations 2013 | Controversies in Contemporary Advertising | Media Promotion And Marketing for Broadcasting, Cable And the Internet | Cases in Advertising Management | White Space Is Not Your Enemy | Mass Media Law | Emotional Intelligence for Sales Success
Advertising Research | International Marketing | Think Public Relations 2013 | Controversies in Contemporary Advertising | Media Promotion And Marketing for Broadcasting, Cable And the Internet | Cases in Advertising Management | White Space Is Not Your Enemy | Mass Media Law | Emotional Intelligence for Sales Success
Summaries and Reviews
Amazon.com description: Product Description: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales.
- A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media
- Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites
- Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling
- Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Editions
Paperback
The price comparison is for this edition
4th edition from Blackwell Pub (April 13, 2009)
9781405158398 | details & prices | 600 pages | 6.50 × 9.75 × 1.50 in. | 2.34 lbs | List price $77.95
About: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales.
About: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales.
Miscellaneous
4th edition from Blackwell Pub (August 26, 2011)
9781444359275 | details & prices | 616 pages | List price $64.95
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