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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date October 5, 2015
Pages 458
Binding Paperback
Edition 5th
Book category Adult Non-Fiction
ISBN-13 9781119070481
ISBN-10 1119070481
Dimensions 1.50 by 6.25 by 9.25 in.
Weight 1.24 lbs.
Original list price $24.00
Summaries and Reviews
Amazon.com description: Product Description: The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.



Editions
Paperback
Book cover for 9781118026984 Book cover for 9781118488768 Book cover for 9781119070481
 
The price comparison is for this edition
5th edition from John Wiley & Sons Inc (October 5, 2015)
9781119070481 | details & prices | 458 pages | 6.25 × 9.25 × 1.50 in. | 1.24 lbs | List price $24.00
About: The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing.
4th edition from John Wiley & Sons Inc (July 1, 2013); titled "The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly"
9781118488768 | details & prices | 438 pages | 6.00 × 9.25 × 1.25 in. | 1.24 lbs | List price $24.00
3 rev upd edition from John Wiley & Sons Inc (August 30, 2011)
9781118026984 | details & prices | 366 pages | 5.75 × 9.25 × 1.25 in. | 1.06 lbs | List price $19.95
About: David Meerman Scotts marketing bible has become a modern day business classic.

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