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Cover for 9780415505550 Cover for 9781138206083 Cover for 9781138916043 Cover for 9781138916050 Cover for 9781138123045 Cover for 9781138123052 Cover for 9781522503323 Cover for 9781138830844 Cover for 9780415893428 Cover for 9780415888028 Cover for 9781475820553 Cover for 9781475820560 Cover for 9781433125348 Cover for 9780230240094 Cover for 9781137495686 Cover for 9780749474720 Cover for 9781433125331 Cover for 9781118026984 Cover for 9781118488768 Cover for 9781119070481 Cover for 9781455582976 Cover for 9780415856263 Cover for 9781138841161 Cover for 9780205960644 Cover for 9780415748834 Cover for 9780415253697 Cover for 9780415748841 Cover for 9780805830507 Cover for 9781138853805 Cover for 9780805841039 Cover for 9781138853829 Cover for 9780585165356 Cover for 9780415716277 Cover for 9780415716284 Cover for 9781138796560 Cover for 9781137387738 Cover for 9780415640459 Cover for 9780199985173 Cover for 9781442226111 Cover for 9781442226128
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By Kristin Demetrious (editor)

Hardcover:

9780415505550 | Routledge, August 19, 2013, cover price $160.00

Paperback:

9781138206083 | Reprint edition (Routledge, August 7, 2016), cover price $54.95

cover image for 9781138123045
Product Description: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner...read more

Hardcover:

9781138123045 | 5 revised edition (Routledge, July 22, 2016), cover price $200.00 | About this edition: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice.

Paperback:

9781138123052 | 5 revised edition (Routledge, July 22, 2016), cover price $79.95 | About this edition: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice.

cover image for 9780415893428
Product Description: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner...read more

Hardcover:

9780415893428 | 4th edition (Routledge, November 23, 2011), cover price $200.00 | About this edition: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice.

Paperback:

9780415888028 | 4th edition (Routledge, November 23, 2011), cover price $78.95

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Product Description: A public relations director and a principal have mostly the same goals in helping students achieve at high levels. While each might go about impacting student learning in different ways, they both work to make education better. In Having an Impact on Learning, the husband and wife team of Matt and Kelly Wachel, help show how both the principal and the public relations director can propel education forward...read more

Hardcover:

9781475820553 | Rowman & Littlefield Pub Inc, December 31, 2015, cover price $40.00 | About this edition: A public relations director and a principal have mostly the same goals in helping students achieve at high levels.

Paperback:

9781475820560 | Rowman & Littlefield Pub Inc, December 3, 2015, cover price $21.00 | About this edition: In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony.

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Product Description: Christopher Caldiero examines new ways of thinking about public relations practice in today’s technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today’s burgeoning PR practitioners...read more

Hardcover:

9781433125348 | Peter Lang Pub Inc, October 28, 2015, cover price $149.95 | About this edition: Christopher Caldiero examines new ways of thinking about public relations practice in today’s technological and postmodern world.

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A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios.

Paperback:

9781137495686 | 2 edition (Palgrave Macmillan, November 17, 2015), cover price $51.99
9780230240094 | Pap/psc edition (Palgrave Macmillan, December 15, 2011), cover price $49.00 | About this edition: A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role.

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Product Description: A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on communications expert Robert Taylor's eight-step methodology for polished and confident interview delivery across a range of platforms--TV, radio, internet, and video...read more

Paperback:

9780749474720 | Kogan Page Ltd, November 28, 2015, cover price $24.95 | About this edition: A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on communications expert Robert Taylor's eight-step methodology for polished and confident interview delivery across a range of platforms--TV, radio, internet, and video.

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Product Description: The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing...read more

Paperback:

9781119070481 | 5th edition (John Wiley & Sons Inc, October 5, 2015), cover price $24.00 | About this edition: The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing.
9781118488768, titled "The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly" | 4th edition (John Wiley & Sons Inc, July 1, 2013), cover price $24.00
9781118026984 | 3 rev upd edition (John Wiley & Sons Inc, August 30, 2011), cover price $19.95 | About this edition: David Meerman Scotts marketing bible has become a modern day business classic.

Hardcover:

9781455582976 | Twelve, October 7, 2014, cover price $27.00

Paperback:

9781455557998 | Twelve, October 6, 2015, cover price $16.00

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Product Description: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy...read more
By Philip Young (editor)

Hardcover:

9781138841161 | Routledge, September 1, 2015, cover price $160.00 | About this edition: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally.

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Hardcover:

9780205960644 | 11 har/psc edition (Prentice Hall, March 18, 2014), cover price $218.80

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Product Description: Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace...read more

Hardcover:

9780415748834 | Routledge, December 12, 2015, cover price $200.00 | About this edition: Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace.
9780415253680, titled "Lexicography: Critical Concepts in Linguistics" | Routledge, June 1, 2003, cover price $55.01 | also contains Lexicography: Critical Concepts in Linguistics

Paperback:

9780415748841 | Routledge, December 1, 2015, cover price $69.95 | About this edition: Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace.
9780415253697, titled "Who's Who: In Gay and Lesbian History from Antiquity to World War II" | Routledge, December 1, 2000, cover price $29.95 | also contains Who''s Who: In Gay and Lesbian History from Antiquity to World War II

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Product Description: The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates...read more
By John A. Ledingham (editor)

Hardcover:

9781138853805 | 2 edition (Routledge, May 1, 2015), cover price $210.00 | About this edition: The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates.
9780805830507 | Routledge, February 1, 2000, cover price $175.00 | About this edition: The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates.

Paperback:

9781138853829 | 2 edition (Routledge, April 21, 2015), cover price $62.95 | About this edition: The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates.
9780805841039 | Routledge, July 1, 2001, cover price $59.95 | About this edition: The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates.

Miscellaneous:

9780585165356 | Routledge, February 12, 2000, cover price $65.00
9781410604668 | Routledge, February 12, 2000, cover price $44.95

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Hardcover:

9780415716277 | 3 edition (Routledge, March 10, 2015), cover price $205.00

Paperback:

9780415716284 | 3 edition (Routledge, February 25, 2015), cover price $79.95

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Product Description: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the political narrative...read more

Hardcover:

9781138796560 | Routledge, January 20, 2015, cover price $160.00 | About this edition: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true?
9780374107321, titled "The Autobiography of My Mother" | Farrar Straus & Giroux, January 1, 1997, cover price $20.00 | also contains The Autobiography of My Mother | About this edition: Jamaica Kincaid's new novel is narrated by a seventy-year old West Indian woman looking back on her life and evoking the relationships that have given it meaning.

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Product Description: The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends...read more

Hardcover:

9781137387738 | Palgrave Macmillan, December 17, 2014, cover price $58.00 | About this edition: The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business.

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Product Description: The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations...read more

Hardcover:

9780415640459 | Routledge, November 25, 2014, cover price $160.00 | About this edition: The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it.

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Product Description: Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the function of PR within the larger scope of business, showing students how to think like their future bosses and colleagues and making them more competitive in today's job market...read more

Paperback:

9780199985173 | Oxford Univ Pr, November 14, 2014, cover price $54.95 | About this edition: Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function.

cover image for 9781442226111
Product Description: A new Second Edition of this book is forthcoming. Tentative publication date: 9/2016 Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools througha thorough history of social media and pioneers of the field;chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others;discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future;and real-world examples of successful social media campaigns...read more

Hardcover:

9781442226111 | Rowman & Littlefield Pub Inc, August 14, 2014, cover price $72.00 | About this edition: A new Second Edition of this book is forthcoming.

Paperback:

9781442226128 | Rowman & Littlefield Pub Inc, August 14, 2014, cover price $28.00 | About this edition: A new Second Edition of this book is forthcoming.

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